Social media presence is undeniable has given changes in every aspect of human life. Appetite is also so one of the things changed because of social media presence.
William Wongso, Indonesia culinary expert say that social media presence in the community make changes to behavior and appetite Indonesia society. Today's society is more concerned with appearance than on the food tastes. One of them, because people are more fond of uploading photos of their food to social media like instagram.
"So the more people look at the appearance rather than the flavor of the food. Social media is becoming the visible, not the taste, "he told the business.
However, William also said that the current social media also helps promote food in Indonesia. People will more readily attracted to try new food because what they seen in social media.
"Presentation being the most important, after that later people interested to try and come there. About taste, tasty or not was another matter, "he said.
With these conditions, food maker should be more challenged to create food that makes an attractive presentation and taste. According to him, the food they're looking for at this time it was food that has high authenticity.
"So don't be reckless make food that isn't authentic and interesting. Thus a very authentic food of Indonesia that is searched, "he added.
On the other hand, William said, on the future of the food industry in Indonesia will still be strongly influenced by the trends that happen in other countries. What is sold there, going in and tried in Indonesia market.
"As was the case in Korea, where fried chicken is currently a trend there, it then try here. There is a chicken who use cheese, but then tried with the concept of Indonesia. Ayam penyet now also use cheese, right, "he said.
Source: Bisnis
Source: Bisnis
