Lot's O' Noise

If you haven't noticed, there is a LOT of "noise" going on in the world right now. Lots. And there are absolutely no signs of things getting any better. Now if you're a business owner, or trying to start a new business up, it's absolutely critical that you stand out from all the noise. You MUST stand apart from the rest somehow.

Several ways to do this, and one of the first places you need to start with is finding your "One Big Idea" or what some call your "Motif". It's not always easy to do, but get your big idea right from the start, and you've got a really successful business on your hands. This Big Idea literally creates a little thrill in the minds of your target market. Oh yea, ideally you'll get your big idea across in just one sentence. Yep. One sentence. Take a company called Saddleback Leather for example. They make 100% genuine leather bags and other accessories. Not too sexy... Their slogan though? "They'll fight over it when you're dead." Now that's one powerful sentence there! Creates a whole new visual and image of their whole brand and your experience with them, plus it's backed with a 100 year warranty... Here's one from the Top Tier system: "Make a commission in the next 30 days or we'll pay you $500." Now... In a world that's skeptical of everything yet wants to build a REAL business, well that's a powerful, big idea. Creates a "little thrill" knowing you'll at least be $500 richer and maybe a lot more in the next 30 days. So get out there... Work on your BIG IDEA, and if you'd like to check out the Top Tier Business guarantee yourself? Just click on the link below and watch the whole video.