What do I mean by sticky?
Well,
in their fantastic book, Made to Stick, the Heath brothers give an
excellent mnemonic for remembering the elements of a 'sticky message' a
message that people remember, retell, and re-sell.
S.U.C.C.E.S
Lets see how MTTB stacks up on this checklist?
S = Simple.
Yes,
MTTB is very simple. No websites to create, no products to ship, no
funnels to build, no administration or customer service 'just direct
traffic to a high-converting funnel that's already set up for you. CHECK
U = Unexpected.
Yes,
MTTB is unexpected. Unlike most systems, MTTB is an entry point to
selling high-ticket, high-commission products. In a world of micro-sales
and micro-commissions, that's unexpected! CHECK
C = Concrete.
MTTB
doesn't sell vapor. We sell real products. And as you move up the
ladder, those products get more and more 'hefty' like mastermind events
in tropical paradises! CHECK
C = Credible
Just check our website for all the case study videos of folks just like you making it big. CHECK
E = Emotional.
If
you can't get emotional about finally leaving the rat race and
achieving your financial dreams, then you should check yourself for a
pulse! CHECK
S = Story
MTTB
is full of success stories. On my blog MattLloyd.tv you can read story
after story of folks who went from 'Regular Joe' to big time online
success. CHECK
And CHECK mate.
That's why MTTB has remained so sticky over the years while our competitors have fizzled.
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