Showing posts with label e-Commerce. Show all posts
Showing posts with label e-Commerce. Show all posts

Wednesday, September 2, 2020

What Secrets to Create a Great Website That Entice Visitors to Stay, Buy and Return Again and Again?

You are out shopping for healthy, designer food. You visit two health food stores. The first one is bright and cheerful: Its products are displayed pleasingly and its staff, with crisp, starched aprons on, are slim, friendly and helpful with smiles that twinkle. There is another health food store just across the road: Similar products.

A fat, greasy-haired sweaty man, breath redolent of whisky, garlic and fermented cheese, egg stains on the front of his crumpled shirt, the middle of which strains to stay closed struggling to keeping its charge - a protruding belly - within, tired buttons at the ready to pop...comes to serve you.

You are your website: It is a reflection of who you are, your product, your service. Portray  yourself as a trained, seasoned professional. Your website is the only contact your customers, potential and current, have with you.

You must create an atmosphere that is pleasing to your buyers to make them want to stay and buy, and more importantly, to want to come back again and again. You want to aim for repeat business. The long and short of it is this: Your website can make or break your sales...and your business. 

TRICKS OF THE TRADE

What secrets can you apply in the design of your website?

1. Surfability

Do your research by visiting several websites. Note what make them appealing, attractive or the opposite. Always remember that visitors to your site have one goal in mind: They are either seeking information or shopping for a product.

Your goal is to give them what they want without their having to search for it. It is a cardinal rule to make your site easy to navigate. Ensure that all the information is relevant to your product/service. Convince visitors that they absolutely need your product to solve their problem(s). 

2. The First Impression Lingers...The Importance of your Main Page</b>

The main page has a very specific purpose: It is the store front of your website where your visitor lands and from where she/he will shop. Therefore, this page must load very quickly and be easy to view. This is the first contact with your customer: First impressions can either close a deal or...lose this same deal which has exactly the same potential. 

Make things simple: Ensure that links are easily viewable by your visitors and that these links will navigate your visitors to where they wish to go. Very often, a great choice is the use of tables when deciding how to design the main page of your site.

If your page takes more than ten seconds to load even on a 56k modem, your visitor will click away, through impatience, or to save time, seeking information or products elsewhere.

To speed up the loading of your main page, it is advisable to avoid large, or excessive, graphics. Too many banners or special effects often also cause a page to load slowly.

3. Make your Website Appealing to, and Easy for, the Eyes

* Colours

Mild colors are your best bet. If your site is a content site where your visitor will be doing a lot of reading, it is a good idea to keep to black and white. You can add color when using tables as a means to brighen up the page. However, always remember to keep the overall look of the page professional and appealing to your target audience that will be visiting more often. 

* Screen Resolutions

These vary among monitors. It is, therefore, good counsel to set the pixels to a standard 800x600. You may also choose to set the tables in your web page to span a percentage of the page rather than a set number of inches. This will be sure to accommodate all screen sizes. 

* Browsers

Bear in mind that a lot of Internet users will not use the same browser as you. Therefore, make sure that your site looks as good on other browsers as it does on your own. You can do this by downloading several browsers through which to look at your page.

Be aware that the overall look of your website is to make it attractive to visitors, which in turn appeals to emotions and, therefore, lead to sales and to make money for you. The appearance of your site, if properly designed, can be an excellent marketing strategy for your product/service.

Tuesday, August 18, 2020

Would You Buy From Your Site?

What do you need to do to be successful? If you are searching the net you may feel that you need to sign up for the latest affiliate marketing programme. Or perhaps you need to be a member of the latest MLM scheme.

On the other hand it may be that you need to follow the directions of the latest web marketing guru. Each of theses routes give you the opportunity of being successful but without courage, zeal and enthusiasm you will join the ranks of the 80% plus who fail.

You need the courage to identify your dream. Your passion. You need the courage to stick with the process while you concretise your focus and then to stay the course when others are telling you that it is a stupid idea and will never work. 

To start your own business is difficult enough. It becomes virtually impossible when you select something that only looks good or looks interesting and you don’t have passion for. To be successful you must identify your true calling in life. Your passion. 

Can you imagine what the result would be if you allowed your passion to be your focus in life? So. What is it that turns you on? What motivates you? What do you constantly talk to yourself and others about? What excites you?  

Once you have identified your focus, your calling, you now need zeal and enthusiasm to carry it through. To be successful. Zeal and enthusiasm is more than determination. It’s about  commitment, fun, enjoyment.

Something you want to do because you believe in it. A natural way to reach your aim and objective in life. A belief that means you are willing to live with your dream 24 hours a day, seven days a week. 

You need to see life the way a sportsperson does. Can you commit to working day in day out with the sole purpose of working towards your dream? Can you keep going when nothing appears to be happening? Can you hold onto the slightest increase in your ability as a sign of success?

Are you dedicated to continually improving your personal best? Can you believe in yourself and your passion enough to rethink the formula when the business reaches crisis point?

Can you step back and honestly analyse your actions when you have just lost a potential sale or the time you spent on a marketing campaign was wasted? Can you be a totally focussed individual?

However, zeal and enthusiasm alone are useless. It’s like driving a car at full speed without knowing the destination. Alone they will not bring you success, but coupled with an aim and objective, a focus, a passion, a desire to constantly improve and courage then, like the sportsperson, the world is your oyster.

When you do something you love doing, time is immaterial and happiness and personal growth naturally follow. You work because you want to and enjoy it. You are fulfilling your passion and boy it shows. People buy your enthusiasm, your excitement. They can see the excitement in your eyes; they can read it in your writings.

Look at your business and materials: 

Do they show excitement, passion?

Would you buy from you, your site, if you were a customer?

The secret to success in life is simple: 

If you have the power of determination in your thoughts, every task is possible.

Those who are successful in their chosen field have an extraordinary degree of self confidence. They know they are living their passion. The only thing on their minds is to be the best. To give their best at every opportunity. They know that the key to success is their mental toughness. 

What about you? There are no shortcuts. You can only be successful because you have a passion and the zeal and enthusiasm to work hard and conquer your inappropriate habits. The talent to focus and refocus your activities.

The courage to stand out from the crowd. It’s not the money that drives people to success it’s the game, it’s wanting to be the best. Do you have what it takes? Can you do what you need to do to be successful?

Wednesday, July 22, 2020

What Do Online Web Stores Offer?

Everyday more and more people are turning to the Internet to shop for the goods and services they require on a daily basis. This massive volume creates a vacuum for good viable web sites that offer what they are looking for. Many Home Base Business owners realized this demand and decided to be one of the people offering a supply of goods and services.

Well I'm sure you are thinking that's fine, but what's in it for me? I will be happy to answer that. Let me first say this article is really a broad overview of online web sites in general not just mine. There are many good online stores available to you. I would suggest being loyal to what you are using if you have found a particular site that offers you what you need. I always try to encourage the visitors who frequent my site to give me feedback and recommendations on products and services they would like to see. This type of feedback helps online site owners deliver the best products and service possible at the best price.

Okay, now that we have covered that what type of companies are offered online? Lets take a look a just a few of them as examples:
  • Vita cost - They offer vitamins and supplements, herbs, diet, body building, bath & beauty, organic, sexual health and homeopathy and much more.
  • Camping World - The offer all needs to support the recreational vehicle lifestyle such as RV Steps, mats, ladders, RV awnings, grills, screens & shades, Coleman rv products, rv bikes and accessories
  • Herbal Remedies - You guessed it they offer herbal remedies for any ailments you may have such as arthritis, diabetes, depression, hair loss and insomnia just to mention a few
  • Sharper Image - They offer all the latest hi tech gadgets including air purifiers etc.
I have mentioned just a few, but you can see that even in this small list they offer many products that everyday people, like you and I use everyday. Why should you use an online web site rather than go to the manufacturer directly?

Good question! Here are the answers:
  • The ability to take advantage of subscriber discounts.
  • You do not pay one penny more using the online stores so why not?
  • The advantage of any research that my have been done regarding the product you may need.
  • Many times you get multiple choices for the same product type.
The bottom line, in my opinion, is that you either pay the same price or better yet get a better price by going to an online store. I repeat you do not pay one penny more by going through and online web page or affiliate site.

Why would the manufactures offer better prices to affiliate sites? Great question. You are right they could pay for the advertising to bring in more customers themselves. Think about it. They can offer a discount to the customer, pay the affiliate a small amount in referral fee's and still pay much less than what it would cost to advertise themselves. The affiliates bring customers to them for free. In many cases the affiliates are paying to advertise their products for them. What company would not want that?

In summary, do your research, find an online store you enjoy and use them for your products and services. You might very well save some money get reduced shipping or some other great benefit. Please feel free to read both this article or one of my many others by visiting my link in the resource box below. I always enjoy getting emails pertaining to my articles or my site. Your feedback is important to me.

Remember you simply go to the online store, click the link for the company you want and you are redirected to the actually company itself. It's just like going directly, but you get all of the buying power of the masses of people shopping on the web. When you get to the companies site, you will order, using their secure website just like always.  What do you have to lose?


Monday, July 13, 2020

Advantages of Using Mail Forwarding Solutions for Home Based Businesses

When many businesses start out they are often based at home. This is understandable for several reasons. Many business ideas stem from hobbies or interests and develop into commercial opportunities. Most new businesses start from home to keep costs down during the businesses infancy. Some businesses continue to operate from home as ecommerce, drop shipping and online shops has removed the need for an actual presence on the high street.

Most home based businesses choose to operate as a limited company or sole trader. Either way the owners of the business have to consider whether or not they want to declare their home address as their main business address. Whilst some people may not have any problems with this there are a few points that should be considered. 

If you choose to use your home address for your business, this will be declared to the tax authorities, company registry, and other government organisations. All of your letter heads, adverts and other correspondence will need to show your home address. If your business is web based then most clients expect to see an address provided in the contact details. Your address is then freely available for everyone to access.

You may decide that you do not want to declare your address to the entire world. This provides you with a couple of options. Firstly you could use a post office box commonly referred to as a PO Box. These are easy to set up with a local post office or similar service provider. They are relatively inexpensive and provide a cheap alternative to using your own address. Mail can either be collected or forwarded for an additional fee. However, they are not always the right solution.

Organisations like banks, international couriers and many suppliers of goods will not accept a PO Box as a business address. It may be difficult to order supplies and deliveries if you only provide a PO Box as your contact. In addition to this, what will your clients and customers think? You may find that a PO Box deters people from using your services. Consider what a prospective customer may be thinking if your contact details online only show a PO Box and not a standard address. It may not fill them with confidence. 

The second alternative is to use a mail forwarding company. Instead of using a PO Box you may prefer to use a company that specialises in forwarding mail for businesses. This removes the PO Box section from your address. Some service providers may use suite numbers instead to identify your mail. Many of the professional mail forwarding companies however, simply let you use their address. The mail is then sorted by dedicated staff and forwarded on to you the day it is received. Whilst this may not be as cheap as the first option it avoids any stigma attached to using PO Boxes and means that even international couriers will deliver to your address.

This type of mail forwarding service allows you to display your business address on your website, promotional material and business correspondence. Your customers need never know that your mail is processed through an alternative address. Your personal address is not disclosed to your clients providing you with piece of mind. Junk mail is avoided and you will never get a dissatisfied customer turn up at your family home.

A further point to consider is the urgency of your mail. If your business mail is not urgent then collecting from a PO Box can be done at your leisure. Mail forwarding service providers will delay your mail by one day. Therefore if you regularly need business correspondence the next day then neither service may be suitable to your business.

When operating your business from home consider the implications of using your own address, a post office box or a mail forwarding service provider. There are advantages and disadvantages to all solutions. It is important to remember that whatever decision you make you should minimise the impact on your customers.


Thursday, July 2, 2020

Important Checks to Detect and Avoid Fraudulent Wholesalers and Companies

Recently there has been an influx of fraudulent wholesalers and dubious bulk discount stores on the net. This article concentrates on how to detect such companies and what necessary checks must be carried out before investing in any business venture. 

To detect whether the wholesaler or the company, being dealt with is genuine or not, these checks must be considered.
  • A professionally designed website with a good layout is not an indicator that the business is genuine. A lot of wholesalers do not have great looking sites but are registered and authentic businesses. Never EVER get convinced by the design of the site.
  • Ensure that the wholesaler accepts payments via credit/debit cards and other online payment methods like paypal, nochex etc. If the company ask you to wire (BACS) money directly into their account then avoid trading with them as most definitely they are scamming you. Card payments in most cases can be easily traced and charged back whereas with money transfers, once the funds have left your account, they are gone forever.
  • Try to talk to a representative of the company on the phone, it is always nice to talk to someone and clear your doubts.
  • Visit their contact page and look for their contact/postal address. Try to determine whether it is a physical postal address or just a mailbox. If it’s a mailbox, find out why the wholesaler doesn’t have a proper postal address and where do they actually trade from?
  • Request to visit their warehouse or trading office, even if there is no specific intention of doing so. Any fraudulent company would be hesitant to let you visit their premises.
  • Visit the Companies Database provided by governmental bodies such as the one in UK: www.companieshouse.gov.uk and use their search index to determine whether the company is registered with them or not. Sole traders do not have to register and as result this would only serve as a secondary check but none the less will definitely help to clear any doubts.
Performing these checks will most definitely help to differentiate a scam company from legitimate wholesalers. After all any business venture involves a number of risks and seeking professional help is always a better option than making decisions based instincts and feelings. For the creator of scams, only one thing can be said: Fraud in the end secures for its companions only repentance and shame.


Wednesday, July 1, 2020

What Do You Need to Do to Start Your Own Online Dollar Store?

Millions of people have hopes of owning their own online business, but are not sure how to or even where to begin. When you own a traditional business as, I have, you have expensive such as rent or mortgage payments, inventory cost, employee salaries, employee benefits and much more.

The Internet allows everyday people, who don't have much money to put into a business, the opportunities like never before. Today more than ever before everyday folks can have a chance at the American Dream.

The Internet gives everyone, not just the wealthy an equal chance at bettering his or her life. You do not need any prior experience. You can be a Plumber, Painter, Home Maker or any other of the hard working jobs that people do everyday.

Many are looking to create extra income, while others want to completely replace their current job. I believe the opportunities are there for you, but you will have to do some work at home to fulfill your dreams. Don't get me wrong you can decide the hours you wish to work, but you are going to have to do some work.

In doing my research online to see what it would take to create an Online Web Based Business, I was pleasantly surprised. Many of the online businesses, in my opinion, make it extremely easy to get your online business up and running in no time at all.

Here are some of the things I noticed when looking at one of the dollar stores I researched:
  • Instant Online Store Setup
  • Franchise Fee's waived, limited time only
  • Website included
  • Hundreds of name brand products to offer
  • Commissions on every sale
  • Step-by-Step Guidance
  • Carry no Inventory
Your online store is open 24 hours a day so you can make money while you are sleeping or at your day job. If you think about it, most of the work is done for you. Now why would they do that? Well, in my opinion, you and I are bringing customers to them, at no cost to them, and they are willing to pay their online web owners a small fee for that business. It's a win-win situation for everyone.

So what do you need to do to start your own online dollar store?
  • Research the web finding the best opportunities available to you.
  • Narrow the choices down to the one you like the best.
  • Join and begin building your online dollar store.
  • Follow the step-by-step guidance provided.
  • Use forums, bulletin boards, newspapers, (PPC) Paid Per Click advertising, business cards and many other ways to bring people to your Online Dollar Store Website.
I recommend using a website like mine, but not necessarily mine, that has done some research for you or be prepared to do it yourself. Do not just join the first company you see. There are many companies that will just waste your time and take your money. You need to be careful. Whenever there is money being made, you will find the scam artist trying to get their piece of the pie. Don't get sucked in to ads promising everything for nothing.

If you have a computer, access to the Internet, a printer and some spare time you probably have everything required to do the task at hand.

The cost to start an online retail store is typically less than what it cost to go out to dinner with someone for an evening. Please feel free to read both this article or one of my many others by visiting my link in the resource box below. I always enjoy getting emails pertaining to my articles or my site. Your feedback is important to me.

Give yourself a chance, do your research, join the program of your choice and get started and start making money.


Sunday, June 14, 2020

Advantages of Choosing NetSuite for Your e-Commerce Website

You will need much more than just a pretty web site, to competitively sell products online. There is a plethora of details that are entailed with the whole e-store marketing place. The company must be able to set up and run a strategy or marketing campaign, ensure business gets to the site in the first place, ensure that the products can be sold, and tend to all the small details that involve returns, inventory, and the fulfillment of orders. This is not an easy task, especially if you are doing this all by yourself. It is always helpful if you have a partner in this endeavor. This will ensure that you are not flooded with things that must be done and become exhausted.

There are many options for an e-store and its development, you can go to a place like e-bay, or another option is NetSuite. With this service you can assure that your e-store will be a place that handles all kinds of products, has a vast and expansive catalog, and can deal with the heavy traffic it can generate. This is also a great option for companies that are anticipating return customers. You can deal with your online transactions and your offline transactions smoothly and efficiently, and get to the data or profiling that you need in a snap. With this data you can ensure that you will be on the top of the field when it comes to spotting new and improved marketing strategies and sales opportunities. This will also keep you close to the customers that spend the most in your business, keeping profits up.

Having a very convenient check out service and shopping cart icon allows for the easy control of what is being ordered and placed in purchase lists more often. This will in turn allow for a plan and keep this product readily stocked for future sales. When it comes to the sales aspect of the whole e-store, this program allows for multiple payment methods, which for any good business owner is a must. By keeping the options for payment wide open, you then ensure the chances are much greater for a sale than if you have a couple of difficult options that may not fit into the customer’s choices. It is a good way to generate foreign sales as the conversion is taken care of and the payment options reach customers abroad as well.

NetSuite allows for immediate and frequent updating and refreshing to keep your catalog as current as possible for your customers. This will also enable you to keep sales on the higher levels rather the customer going elsewhere for the same product. This in all is a great tool to keep you in the upper e-store rankings and ensure profit for years to come.


Monday, March 16, 2020

ASH Elements - The Top Coal Ash Backed Asset Token

ASH Elements Mission Statement

Ash Elements is an Asset Back Token (ABT) that captures the value of rare earth minerals in coal ash in the form of mineral rights.. The mission of ASH Elements is to turn a liability into an environmentally responsible asset, help create a domestic supply of rare earth elements, provide a store of value for investors, and support national security.

ASH Elements Vision

ASH Elements believes that distributed ledgers have the ability to transform asset ownership by: increasing transparency, allowing for fractional ownership, creating unique ways to store value all at a very low cost. Ash Elements believes that creating a token for ash supports national security, creates positive environmental impacts, and unleashes technology for the domestic extraction of rare earth elements. Ash Elements is creating an asset backed token for coal ash to support our vision

The mission of ASH Elements is to encourage an environmentally sound process in which these elements can be extracted from the residual coal ash from coal-fired power plants.

ASH Elements Values
  1. The Environment – our ash tokens turns an existing environmental liability into an asset. Using ash from the coal combustion process helps reduce the negative environmental impacts of other conventional rare earth element mining methods. Additionally, the token may help advance more environmentally sound methods of processing REE.
  2. National security- Over 90% of REE are controlled by China. These minerals are important in many military applications.
  3. Free markets- Transparency and secure asset ownership are foundational to free markets. We believe that distributed ledger technology supports transparency, democratized ownership, increased security, and low cost compared to other methods of trading value.
  4. Technology – Our token increases familiarity and broad adoption of distributed ledgers. We support the development of REE extraction technology by providing price discovery for the value of domestic REE found in ash
What is coal ash?

Coal Combustion Residuals (CCRs), more commonly known as coal ash, are created as a byproduct of electricity generation from coal-fired power plants. Coal ash is a hazardous waste material which contains many concentrated heavy metals, including arsenic, lead, and thallium. Approximately 80% of coal ash is composed of silicon, aluminum, iron, and calcium. While all of these elements exist naturally in coal, the combustion process refines and concentrates certain elements, including many rare earth elements, in the ash. Despite their name, rare-earth elements are – with the exception of promethium – relatively plentiful in Earth's crust. They are not especially rare, but because of their geochemical properties, rare-earth elements are typically dispersed and not often found concentrated as precious metals (such as gold, silver, or copper) in economically exploitable ore deposits. This makes the high concentrations of these elements contained in coal ash one of the anomalies on earth. Because of this, coal ash contains some of the most easily accessible and least costly concentrations of these elements on earth.

Token Holder Benefits

The rare-earth elements found in high grade coal ash price can be valued between $100- $500 USD a ton. The range is impacted by changing market prices and varying concentrations of REE in ash. There is a vast supply of this ash stockpiled in basins.

Rare earth elements are considered a strategic imperative for the United States of America. Many of these metals have no substitutes in electronics and technology manufacturing. China has a virtual monopoly on current production of rare earth elements, and alternate supplies are needed to ensure the world manufacturing base is not disrupted by price fluctuations for these materials. As such, using innovative extraction and financial technologies aligns the investor with the broader governmental organizations tasked with securing the nation’s position in the broader geopolitical landscape.

The technology to extract these metals from coal ash is being developed in research laboratories all over the world. Most of the major national labs have initiatives and research focused on various portions of the REE value chain. Many US government agencies including the Department of Defense, Environmental Protection Agency, Department of Energy, and the Department of the Interior are involved. Once these processes are matured and commercially viable, coal ash may be in high demand. Those that own the rights to it will likely profit in this future world. The ASH Elements token allows the future value of rare earth elements to be pursued today.

In the meantime, while these technologies mature, coal ash continues to be a controversial environmental problem and is considered a liability. The Ash Elements token addresses these issues by turning coal ash into an asset via the Ethereum blockchain. This makes money available for environmental remediation and preserves the asset for future use as a strategic minerals reserve. Tokenization allows individuals to take part in funding environmental projects that would not have been possible before. It is a part of a new wave of environmentally conscious projects that seek profit by solving today's environmental problems.

ASH Elements Initial Business Model Canvas


We are using many tools and principles in lean start up to help build our business. We have adjusted this and will continue to adjust and pivot.

Phases of ASH Elements Product Development

Our Timeline:


Social Media / Connect with us
The Team And Partners


Partner Companies

Musala Soft

Musala Soft is a software services company specialized in complex geographically distributed enterprise projects. We believe in excellence and growth inspired by partnership, personal success and team spirit. Musala Soft is a leading Bulgarian software services company. Our young and ambitious team consists of more than two hundred professionals in the area of software development, quality assurance, enterprise integration, project infrastructure, database optimization and many others. Our specialists work on a variety of projects using diverse technologies.

With a combined 30 years in PR, Marketing, Leadgen, and financial sales, Nic Sementa and Robert Ellerman have each taken companies in the financial space to the INK 500 list. Both were early adopters to the crypto trading movement and have been consulting on various ICO projects for the last year. The pair hold a strong shared belief that education is the key component to any successful marketing effort. After a year of working on joint projects Nic Officially joined the management team of Rob’s technology and consulting company. Co-founder of the agile marketing academy Nic has pioneered methods for rapid growth and education based marketing.

Token Fest

Token Fest is an exclusive, two day networking event focused on the business and technology of tokenization. Attendees will gain a wealth of insights and information about the state of the token-based economy while networking with over 2,500 senior level decision makers.

Cryptocurrency Problem Statement And Solution

Just over a decade ago, Satoshi Nakamoto, a pseudonymous cryptographer, introduced Bitcoin as a digital cryptocurrency. The offering was limited in supply to drive scarcity, but secured by modern cryptography, and made for the internet age. Following in Satoshi’s footsteps, many tried to improve upon his original vision.

Despite technological developments and innovation, the market for cryptocurrencies remains a niche market. The reason for this is that current cryptocurrency implementations and strategies still have shortcomings that discourage mainstream use. Questions surrounding volatility, legitimacy, underlying value, and ease of use are just a few barriers to mass adoption.

The Ash Elements token hopes to address all of these shortcomings with a value-based solution, grounded in real world assets. ASH Elements aims to solve these issues by using blockchain technology to create an asset backed token. From launch, each coin is backed by one ton of coal ash containing high REE content.

Tokenization Benefits

Leveraging the Blockchain architecture will allow Ash Elements to use an ecosystem that allows full trust and transparency across the entire transaction process. Blockchain tokenization will offer the participants a clear view of transaction and the entities participating in the transaction process including:
  • Benefits of affordable fractional ownership
  • Access via various exchanges
  • Liquidity via a simple commodity tied to tokens
  • Commitment to full accountability and transparency
  • Stability of value through a real physical asset
  • The inherent security and transparency of the Blockchain
Coal Ash Problem Statement

Coal Combustion Residuals (CCRs), more commonly known as coal ash, are created as a byproduct of electricity generation from coal-fired power plants. In a coal-fired power plant, coal is burned in boilers to heat water to steam, and the byproducts are released as ash. Coal ash is best described as “a slurry of fly and bottom ash produced by burning coal for power production” according to the US Department of Transportation. It is a very dangerous, hazardous waste material, which contains many concentrated heavy metals, including arsenic, lead, and thallium. Approximately 80% of coal ash is actually composed of silicon, aluminum, iron, and calcium. While all of these elements exist naturally in coal, the burning process refines and concentrates certain elements, (including many heavy metals of value) while burning away the carbon making up the coal.

CCRs are released in three forms: Bottom Ash, Boiler Slag and Fly Ash. The fly ash and bottom ash both have the potential to be radioactive, due to the presence of thorium and uranium in coal, which are both highly radioactive elements, yet relatively light particles.

Of the CCRs released, approximately 75% is fly ash. These are the lightest residual particles and are trapped by coal stack filters. Bottom ash, which is composed of residual particles too large or heavy to be lifted, settles to the bottom of the boilers, and accounts for roughly 20% of ash generated. Boiler slag accounts for the remaining 5%, and is formed when the bottom ash melts under heat and pressure, and hardens in larger chunks than the other forms of ash. Overall, approximately 98% of coal ash is retained post combustion.

Once the coal plant has completed a burn, all three forms of ash are collected, sluiced, and then refined to a sludge, which drains into either a dry landfill, or (more commonly) a coal ash pond. As most coal-fired power plants are on a river, creating retention ponds is a simple task for the coal industry. These ponds are used with the hopes that the waste will be contained underwater, and kept from both the air and water ecosystems and groundwater systems. As the rare-earth elements have been refined and condensed in this leftover ash, there is an extremely high concentration of not only valuable elements and metals, but also toxic and radioactive elements.

What are Rare-Earth Elements (REE) & Rare-Earth Metals (REM)?

Rare-earth elements and rare-earth metals (REM) are one of a set of seventeen chemical elements in the periodic table. The rare-earth elements are cerium (Ce), dysprosium (Dy), erbium (Er), europium (Eu), gadolinium (Gd), holmium (Ho), lanthanum (La), lutetium (Lu), neodymium (Nd), praseodymium (Pr), promethium (Pm), samarium (Sm), scandium (Sc), terbium (Tb), thulium (Tm), ytterbium (Yb) and yttrium (Y).


Despite their name, rare-earth elements are relatively plentiful in Earth's crust, with cerium being the 25th most abundant element at 68 parts per million making it as abundant as copper. They are not especially rare, but they tend to occur together in nature and are difficult to separate one from another. Due to their geochemical properties, rare-earth elements are typically dispersed and not often found concentrated in economically exploitable ore deposits.

Who benefits from Ash Elements Fractional Mineral Rights For Coal Ash?

Who benefits:
  • Ash basin owners: receive value for coal ash today for profit, remediation and clean up.
  • Token holders: can purchase and redeem ownership of coal ash and increased liquidity will jumpstart the coal ash REE market.
  • Ash basin owners: compensated for being a steward of ash until token holder physically delivers ash.
  • Mineral extractors processors: purchase high grade coal ash easily at market price
  • Environment; provides funding for coal ash clean up and stabilization.
  • United States National Security: Builds rare earth element stockpiles for the future of the United States vs today putting high grade REE ash in concrete and roads.
The Token cycle
  1. Ash Elements identifies high value ash basins.
  2. Ash Elements contracts for ash with basin owner
  3. Ash Elements defines token specifications and issues tokens.
  4. Token holders purchase these asset backed tokens on exchanges and trade them freely.
  5. Ash basin owners receive money or tokens for ash for profit or remediation.
  6. Token holder redeems token for physical ash and Ash Elements burns the token
  7. Refining companies refine ash into REE.
The Token Cycle

The Environmental Problems Ash Elements solves

The desired outcome of the ASH Elements token is to be a part of the solution to the coal ash problem. Ash Elements Token will provide funding for Ash Reserve stabilization, environmental remediation and maintenance. This is good for both the long term stability of the digital currency via Ash Reserves and the Environment at large. This is not a small problem as coal ash waste continues to be created and old ash basins lie dormant and unmonitored.

The problem with coal ash begins when it is created. Coal ash is the solid waste generated during coal combustion and includes fly ash, bottom ash, and sludge from flue gas desulfurization units. In the United States, the combustion of coal generates more than 100 million tons of coal ash each year. Almost half of this waste is reused for beneficial purposes such as the manufacture of concrete and other construction materials.

Coal ash contaminants are concentrated during combustion and compounds such as arsenic and selenium that can be harmful to ecosystems near coal ash disposal sites. The practice of disposing coal ash in holding ponds has recently received much attention after the catastrophic failures of ash ponds in Tennessee (2008) and in North Carolina and Virginia (2014). The magnitude of these spills and the uncertain environmental costs have renewed efforts to improve policies for coal ash disposal and identify beneficial reuse opportunities.

How big is this problem? The Environmental Protection Agency estimates that 72 percent of all toxic water pollution in the country comes from coal-fired power plants. The toxic coal ash pollution flowing into lakes, rivers, streams, groundwater and bays results in death and mutation of fish and wildlife. Some well-known examples of large- scale destruction of fish and wildlife are:

1967: A coal ash dam breaks, spilling coal ash slurry into the Clinch River, VA killing 217,000 fish and poisoning invertebrates for 77 miles downstream.

1976: Releases from an ash pond to Belews Lake, NC, permitted by the National Pollutant Discharge Elimination System, caused massive fish kills and completely eliminated 19 species of fish from the almost 4,000 acre lake.

2008: Coal ash spill at Kingston Fossil Plant, TN, released over one billion gallons of toxic coal ash, inundating the Emory river and causing massive fish kills.

2014: Dan River coal ash spill, causing fish kills and damage to groundwater system

Coal ash doesn’t only harm fish and wildlife during large releases of the hazardous waste. Most coal ash impoundments are little more than unlined pits; toxic substances leach into ground and surface water, enter waterways through unpermitted seeps, and poorly regulated “end of pipe” discharges. The U.S. EPA and environmental groups have already documented over 200 coal ash “damage cases” where levels of toxic coal ash pollutants in waterways exceed state or federal standards. The concentrated pollutants in coal ash, such as lead, mercury, arsenic, chromium, and selenium, cause life- threatening deformities in fish, amphibians, birds, invertebrates, and other organisms living in polluted waters.

How Ash Basins will be selected?

In order to provide the best value and greatest positive impact to the environment ASH Elements has developed a selection criteria framework to choose the basins.

The criteria are as follows:

  1. Quality: Is there a premium to the value of the rare earth elements in the coal ash basin?
  2. Location: Is the basin in a location where removal will not be hindered?
  3. Delivery: how flexible is the method of delivery
  4. Size: Is the basin large enough be commercially desirable?
  5. Type of Ash: Certain ash types have undesirable contaminants that have liability in disposal.
  6. State location: State regulations differ regarding ash remediation
Sites selected from the above will undergo an overview which will include:

  • Site Survey
  • Bore hole core drilling, to determine REE and contaminate content.
  • Review of Plant Records, including types of coal burned.
  • Drone aerial mapping for basin configuration.
  • Lab testing and independent verification of REE content.
Why Tokenization of Coal Ash is a Win-Win?

For the token owner

  • Store of Value
  • Fractional ownership
  • Price appreciation
  • Secure ownership
For the United States of America

  • Strategic Rare Earth Element Reserve
  • Safeguarding coal ash from other reuse which will remove potential REE from supply
  • Incentivize REE extraction methods
For the Environment

  • Environmental clean up
  • Stabilization of ash ponds
  • Raise awareness
  • Fund research
Blockchain and Distributed Ledgers

Blockchain as a technology is beginning to experience widespread adoption. The main innovation behind cryptocurrencies is that instead of relying on a trusted third party, transactions are recorded and propagated in a distributed ledger known as blockchain. This allows transactions to be trustless, censorship-resistant, permission less and private. Once a transaction is confirmed by the blockchain network, it becomes irreversible: it cannot be charged back through a dispute process like other forms of money transfer.

Blockchain, and more broadly distributed ledgers, promises to radically change many areas of our lives. Ash Elements believes that how physical assets are owned and transferred is one such area. Our participation in this burgeoning innovation led us to creating a token for coal ash. Distributed ledgers allow for:

  • Fractional ownership
  • High levels of security
  • Low transaction costs
  • True peer-to-peer transfers
  • Near instant transaction speed
What is an Ethereum Blockchain Smart Contract?

Ethereum is based on the Blockchain architecture principles. It uses PKI and one-way hashing, not encryption. It is a write once, and append only process, offering full transparency throughout the transaction process. All transactions are recorded for everyone to examine and cannot be erased. The Ethereum Smart Contract is basically Business Process Automation that are recorded in the Ash Elements Agreement.

In the blockchain space a general confusion shrouds so called 'smart contracts'. Smart Contracts are a new solution made possible by public blockchains.

How smart contracts work?

It’s worth noting that bitcoin was the first to support basic smart contracts in the sense that the network can transfer value from one person to another. The network of nodes will only validate transactions if certain conditions are met. Bitcoin is limited to the currency use case.

By contrast, ethereum replaces bitcoin's more restrictive language (a scripting language of a hundred or so scripts) and replaces it with a language that allows developers to write their own programs.

Ethereum allows developers to program their own smart contracts, or 'autonomous agents', as the ethereum white paper calls them. The language is 'Turing-complete', meaning it supports a broader set of computational instructions.

Smart contracts are many things:

  • Function as 'multi-signature' accounts, so that funds are spent only when a required percentage of people agree.
  • Manage agreements between users, say, if one buys insurance from the other Provide utility to other contracts (similar to how a software library works).
How these technologies will be used?

These core blockchain technologies will make up the building blocks of the Ash Elements Ecosystem. These blockchain technologies are important, however we need to look at the business process as a whole to understand the technology. We focus on key parts of the Token Cycle to see how technology helps.

The first question is obvious: What do we need to complete the Token Cycle?

There are two areas that need to be addressed:

1. The trading of the asset on an open market

The trading of ash token on the open market will be enabled by blockchain technologies on an open distributed ledger.


Function:

  • This is a space for traders and users to acquire and trade Ash Element tokens. Ideally this blockchain would already be a public blockchain like Ethereum to increase transparency.
Advantages:
  • This could be an already established public blockchain with exchanges and tools for managing digital assets. An advantage would be the lower barrier to entry for experienced users and the wealth of common knowledge known by the already active user base of said blockchain.
  • Separates the technical concerns to focus on only the trade and origination of the token. These aspects of digital assets are already well known and developers have already developed standards to make this process easy. One example would be the ERC-20 token standard On the Etherium Blockchain.
2. The Delivery of the physical ash


For the delivery of the ash, token owners will register their wallet that holds tokens on the Ash Elements website in a separate web interface that will provide the following:

  • Notices to the ash holders
  • Scheduling delivery or pickup
  • Outages
  • New additions of ash
  • corporate communications
Function:

  • Facilitate the delivery of ash once it’s recovered from the ash basin. This blockchain would be a service ran by Ash Elements for the express purpose of facilitating the physical delivery of ash to the token holder
  • This contains the Entities responsible for delivering the coal ash. These would include Company’s that would be responsible for removal of the ash from a specific basin.
Advantages:

  • Since we can run this system on our own system we can control the experience better and worry not about the volume and speed problems of public blockchains. All while keeping the origination data and tracking of the asset from the original blockchain.
We can also integrate legacy servers and databases to speedup data lookup. This will be invaluable when we want to notify users of changes to an order or some scheduled or unscheduled outage. (Think: mobile apps, text alerts, emails, etc.)

Using the blend of both public blockchain and private delivery notification system Ash Elements LLC will be able to better control the experience for users depending on their intentions in the process. This becomes very useful when considering the system as it works together to complete the Token Cycle.

Valuation of the REE/REO in Coal Ash

Price discovery for rare-earth elements is complicated. The markets have varying delivery points, purity, and can be for either oxides or the elemental form. Ash Elements objective is to focus on the top 10% of coal ash sources. Researchers from Duke University measured the content of rare earth elements in samples of coal ash representing every major coal source in the United States. The results of the Duke University study were published in the journal Environmental Science and Technology. It concluded that coal from the Appalachian Mountains contains the highest amounts of rare earth elements. REE concentrations vary even within the Appalachian Mountains. Ash Elements is trying to contract for ash with the highest concentrations of REE.

Extraction of Rare Earth Elements from Coal Ash

The Department of Energy 2016 Rare Earth Elements from Coal and Coal By-Products Program consists of five core technology areas that are focused on development of REE separation from coal ash and recovery technologies, addressing the current global REE separations market and process economics, and demonstrating the generation of environmentally benign REE separation processing capabilities. The program’s objective is to demonstrate the techno-economic feasibility of domestic REE separation technologies by 2025. This will be accomplished through conduct of laboratory REE separation projects and demonstration of concept feasibility at bench- scale through pilot-scale facilities, ultimately realizing REE separations technology for commercial deployment. Co-production of materials and/or critical elements, successful demonstration of environmentally benign processing, and competitive economics are key critical areas for success of this program. The program consists of the following five core technology areas:

  1. Resource Sampling and Characterization
  2. Separation Technology Development
  3. REE Sensor Development
  4. Process and Systems Modeling
  5. Techno-Economic Analysis
Their goal is to help leverage our nation’s vast coal resources that contain quantities of REEs that offer the potential to reduce our dependence on others for these critical materials, and create new industries in regions where coal plays an important economic role. The objective is to develop an economically competitive supply of REEs, which will secure and maintain our nation’s economic growth and national security.

ASH Elements’ focus is strictly on creating a token for the ownership of coal ash. The simple creation of that token and the resulting awareness and price discovery should lead to further development of other areas of the REE value chain including refining.

Rare Earth Elements – Pilot‐Scale Test Facilities

Physical Sciences, Inc.

Physical Sciences, Inc. is building a pilot-scale plant to economically produce high-yield rare earth element concentrates and commercially viable co-products from coal ash using environmentally safe physical and chemical enrichment processes. The team will develop a detailed techno-economic model of the continuous process, including ash feedstock and reagent inputs, REE concentrate, and co-product outputs of commercial value, taking into account capital and operating expenses. The proposed work, if successful, will demonstrate an environmentally benign and economically feasible method of providing a reliable and cost- competitive domestic source of rare earth elements and water recovery.

Southern Research Institute

Southern Research Institute (SRI) has developed an alternating current graphite electrode plasma arc technology for coal fly ash that will be utilized to concentrate REEs in fly ash. The technology has two options: a plasma smelting process and a plasma smelting process plus volatilization and sequential condensation. In option one the molten metal is collected and then tapped for further processing to concentrate the REEs. In option two, the molten metal pool is vaporized to apply sequential condensation to refine the concentration of the REEs into groups. The team will conduct bench-scale experiments utilizing a plasma furnace to evaluate the fate of REEs in the separation between the top slag layer and the bottom molten metal layer. Evaluation of potential enhancements to promote the partitioning of REEs to the molten metal layer will be made and the plasma volatilization of the molten metal layer will be modeled, including sequential condensation of enriched REE material from the gas.

University of Kentucky Research Foundation

The University of Kentucky Research Foundation is proposing innovative separation technology including an advanced froth flotation process and a novel hydrophobic- hydrophilic separation process. The team proposes to use the hydrophobic-hydrophilic separation (HHS) process to recover the coal due to its demonstrated ability to produce low-ash, low- moisture products from ultrafine refuse. The reject stream from the HHS process will be conditioned with a hydrophobizing agent and subsequently treated by flotation and/or the HHS process to recover rare earth metals (REMs). The reject stream, consisting mostly of clay minerals and fine clay rocks, will be treated with ammonium sulfate to extract rare earth ions from the surface of the clay by an ion- exchange mechanism.

Battelle Memorial Institute

Battelle Memorial Institute has created a Closed Loop Leaching Process for REE separation. Battelle’s closed-loop Acid Digestion Process (ADP) will attempt to demonstrate the economic viability of Battelle’s patented closed-loop ADP to extract REEs by identifying a promising ash source to produce a pozzolan material, and model/validate the economics for commercial- scale systems based on bench- scale operations. The proposed technology offers a breakthrough for the economic recovery of REEs from coal products on several levels including limiting waste streams and optimizing recycling opportunities, producing a concentrated solid form rare earth oxide for easy delivery to a purification facility and finally identifying coal sources containing higher availability of REEs thus improving the techno- economics of the operation.

Duke University

Duke University’s project focuses on electrodeposition and semipermeable membrane separators. Their Membrane & Electrodeposition-Based Separation & Recovery of Rare Earth Elements from Coal Combustion Residues is a project developed around REE extraction from CCRs. NETL is partnering with Duke University to develop a hydrometallurgical-based technology to extract and concentrate rare earth elements (REEs) from coal fly ash and other coal combustion residues (CCRs). The recovered REEs leached from CCRs will be further separated from the leachates by membrane filtration and electrochemical deposition. This project will develop technologies to recover REEs from CCR rivaling production tonnage and quality from current operational mine, it will also utilize advanced separation technologies to enable environmentally benign processes relative to conventional approaches that use hazardous chemicals for separations of REEs, and will achieve at least 75% REE recovery from ash.

There are many more demonstrators and technologies that have been proposed for REE extraction and refinement based on the elements being extracted and the quality of the coal ash it is being mined from. These technologies are a few years away from being commercially viable. The objective of Ash Elements is to identify and secure the reserves with the highest REE concentrations and identify the most promising extraction technology so when the time comes that the technology is perfected, the ash under contract will be ready for profitable extraction.

US Federal Agencies That Align with Ash Elements

1. General Accounting Office

GAO-16-161 Report: RARE EARTH MATERIALS Developing a Comprehensive Approach Could Help DOD Better Manage National Security Risks in the Supply Chain, Feb 2016

a. The US Department of Defense DOD depends on rare earths that contain one or more of 17 similar metals which have unique properties, such as magnetism at high temperatures, to provide functionality in weapon system components. Many steps in the rare earths supply chain, such as mining, are conducted in China, a situation that may pose risks to the continued availability of these materials. The Joint Explanatory Statement accompanying the Carl Levin and Howard P. “Buck” McKeon National Defense Authorization Act for 2015 included a provision for GAO to review DOD efforts to identify and mitigate risks in its rare earths supply chain. This report assesses the extent that DOD

i.“determined which rare earths, if any, are critical to national security; and
ii.has identified and mitigated risks associated with rare earths, including the effects of a potential supply disruption”

GAO reviewed DOD reports from 2011-2015 and relevant legislation; and collected information from DOD, the military departments, and industry organizations.

b. What GAO Recommends GAO recommends that DOD designate which rare earths are critical to national security, and develop a comprehensive approach to help ensure a secure supply by identifying risk metrics, among other activities. DOD concurred with all the recommendations in this report and provided timeframes for action.

2. Strategic Materials Defense Logistics Agency (DLA) - Strategic Materials

a. DLA Strategic Materials is the leading U.S. agency for the analysis, planning, procurement and management of materials critical to national security. We serve our clients through a unique combination of technical expertise, global/geopolitical material supply analysis, and management & tracking of a broad range of existing & future critical materials.

b. DLA Strategic Materials Mission: DLA Strategic Materials administers the implementation and execution of Strategic and Critical Materials (S&CM) policies as set forth by the National Defense Stockpile (NDS) Manager. Strategic Materials is responsible for acquiring, upgrading, rotating, and disposing of stockpile materials as provided by the Annual Materials Plan (AMP).

c. DLA Strategic Materials duties include storage, security, testing, contracting, quality studies, and maintenance and replacement of materials in the NDS. Strategic Materials directs the development of new or revised specifications and special instructions for existing and proposed S&CM to be stockpiled. Along with overseeing the NDS we administer and implement policies and procedures for the DLA Strategic Materials environmental program. We also administer the financial and property accounting systems to include the NDS Transaction Fund.

d. Materials that are Stockpiled

e. DLA Strategic Plan 2015-2022

3. TITLE 50, UNITED STATES CODE THE STRATEGIC AND CRITICAL MATERIALS STOCK PILING ACT 50 U.S.C. §98 et seq. (As amended through Public Law 114-328, the National Defense Authorization Act for Fiscal Year 2017)

a. This Act may be cited as the “Strategic and Critical Materials Stockpiling Act”. FINDINGS AND PURPOSE SEC. 2. [50 U.S.C. §98a]

b. The Congress finds that the natural resources of the United States in certain strategic and critical materials are deficient or insufficiently developed to supply the military, industrial, and essential civilian needs of the United States for national defense.

c. It is the purpose of this Act to provide for the acquisition and retention of stocks of certain strategic and critical materials and to encourage the conservation and development of sources of such materials within the United States and thereby to decrease and to preclude, when possible, a dangerous and costly dependence by the United States upon foreign sources or a single point of failure for supplies of such materials in times of national emergency.

d. The purpose of the National Defense Stockpile is to serve the interest of national defense only. The National Defense Stockpile is not to be used for economic or budgetary purposes.

4. Defense National Stockpile Center: This was established after world war I.

a. The National Stockpile is a physical reserve of definite quantities of materials, owned by the United States government, stored mostly on government-owned property and in government warehouses. Currently, there are 40 different commodities stockpiled nationwide.

b. The Stockpile is an inventory of raw materials with a cash value. Today, that market value is approximately $1.5 billion (2005 value). These are recoverable assets owned by the people of the United States. In this sense, the Stockpile acts like an insurance policy with an outlay return of many-folds over the original costs should the stockpile be used, and yet until used, it retains indefinite value (at current market value).

c. DNSC is a basic element and an integral part of the national defense structure. However, it is not solely a military element: it is intended for all essential civilian and military uses in times of emergencies. This function is closely linked to military and civilian national security requirements, of course while taking into account the formulation of DNSC objectives. There is a direct relationship with industrial mobilization planning and the disposition of the Stockpile in time of national emergency.

d. DNSC provides a tremendous reserve of commodities for use during a national emergency. In the final analysis, materials are stockpiled on the basis not of the manpower required to produce them, but of the manpower that is required in wartime if these materials are not available.

5. Department of Defense (DOD)

a. Three Department of Defense (DOD) offices have identified certain rare earth materials (rare earths) as critical for some defense applications, such as lasers, but DOD has not taken a comprehensive, department- wide approach to identifying which rare earths, if any, are critical to national security. Specifically, DOD offices have not yet agreed on what constitutes “critical” rare earths. Using different statutorily-based definitions, these offices have identified 15 of the 17 rare earths as critical over the last 5 years.

6. Office of the Deputy Assistant Secretary of Defense for Manufacturing and Industrial Base Policy

a. The Manufacturing and Industrial Base Policy (MIBP) office supports the Under Secretary of Defense for Acquisition, Technology and Logistics by providing detailed analyses and in-depth understanding of the increasingly global, commercial, and financially complex industrial supply chain essential to our national defense.

7. Office of the Undersecretary of Defense for Acquisition, Technology and Logistics

8. SMPB Strategic Materials Protection Board https://www.law.cornell.edu/uscode/text/10/187

9. CENRS Subcommittee on Critical and Strategic mineral supply chains committee on environment, natural resources and sustainability national science and technology council.

10. Environmental Protection Agency

a. Rare Earth Elements: A Review of Production, Processing, Recycling, and Associated Environmental Issues

b. Technical Information Resource on Rare Earth Elements

c. U.S. Environmental Protection Agency. (2012) “Rare Earth Elements: A Review of Production, Processing, Recycling, and Associated Environmental Issues”

d. U.S. Department of Energy. (2011) “Critical Materials Strategy”

e. U.S. Geological Survey. (2011) “Rare Earth Elements - End Use and Recyclability”

f. U.S. Geological Survey. (2010) “The Principal Rare Earth Elements Deposits of the United States - A Summary of Domestic Deposits and a Global Perspective”

Strategic Considerations

In 1984, the Mountain Pass mine in California supplied nearly all of U.S. demand and a third of the world’s demand for REEs. Since that time, China has become the world’s leading producer of REEs, with approximately 95 percent of worldwide production. Due to rising demand and the reduction in supply, the cost of REEs has increased dramatically in recent years.

Mining companies around the world have responded by taking steps to increase production. Though China doesn’t have a monopoly on deposits of any particular rare- earth element they control much of the world’s supply of REE. The U.S. Geological Survey recently estimated that China has about half the world’s 110 million metric tons of rare-earth deposits.

Mining in the U.S. and elsewhere fell off several years ago, in part because of environmental concerns. Australia’s Lynas Corp.. and other companies are ramping up operations. However, a new mine can take a decade to develop, and processing of rare-earth elements will remain concentrated in China for years to come. Further limits on Chinese exports of rare-earth elements also threaten to raise costs for companies in an array of industries, including cellphones, oil refining and high-technology batteries.

Three U.S. Federal organizations have related statutory requirements to manage risks from the DOD’s use of “critical” and “strategic and critical” materials, such as rare earths. The three organizations are DLA-Strategic Materials, and the Office of the Deputy Assistant Secretary of Defense for Manufacturing and Industrial Base Policy (MIBP), both in the Office of the Undersecretary of Defense for Acquisition, Technology and Logistics (OUSD(AT&L)), and the Strategic Materials Protection Board (SMPB).

Ash Elements legal structure:

Ash Elements LLC is registered in the state of North Carolina as a sub-chapter S limited liability corporation. The company has owners, managing members, and advisors. A current listing of our managing members and owners can be found at www.ashelements.com.

Our current plan for the initial token sale:

Ash Elements tokens will be sold to initial investors directly. We call this getting the tokens “into the wild”. After the initial sale the tokens will be bought and sold as defined below. We think some of the following are likely participants in our first, and subsequent, initial token sales.


How do token holders buy and sell:

It is important for the Ash Elements token to have the attributes of liquidity, transparency, and clearly defined specifications to create a successful market. Ash Elements will work to create those elements as part of our design. The Ash Elements token will be listed on various exchanges to allow for easy, low-cost, and secure transactions between token owners and interested owners. For illustration purposes here is a picture:


Sample token specifications:


The following is a framework for the data for Token based on the ERC20 Protocol:

  • Token Size: 1 Ton
  • Token Issuer: Ash Elements
  • Ash Supplier: based on party Ash Elements contracts with for physical supply
  • Delivery point: based on specific location of ash from each basin
  • Clearly defined and guaranteed specs: source, moisture content, and limited non-ash materials
  • Flexible delivery terms
  • Force Majeure provisions
  • Term: up to May 1, 2039

Liability:

In no event shall the Ash Elements LLC, or any current or former employees, officers, directors, partners, trustees, representative, agents, advisers, contractors, or volunteers of the Ash Elements LLC be liable for: (a) damages, arising out of your use or inability to use the services or Tokens offered by the Company or the breach of any of the terms by you or by any third party; (b) any security risk such as hacker attacks, loss of password, loss of private key, or such; (c) mistakes or errors in code, text, or images involved in the token Sale; (d) any losses resulting from the volatility in pricing of tokens in any countries and on any exchange or market (regulated, unregulated, primary, secondary or otherwise); (e) arising out of or in any way connected to your failure to properly secure any private key to a wallet containing tokens. Ash Elements is not liable for damages or loss occurring due to change in environmental laws or regulations. If applicable law does not allow all or any part of the above limitation of liability to apply to you, the limitations will apply to you only to the maximum extent permitted by applicable law.

Representations and Warranties

The Company does not make and hereby disclaims, any representation, warranty or undertaking in any form to any entity or person, including any representation, warranty or undertaking in relation to the truth, accuracy and completeness of any of the information set out in this White Paper, or provided on our website. Some statements in our White Paper, or provided on our website, may include forward-looking statements which reflect the Company’s and its management’s current views with respect to the market situation, environmental regulations, technological advances and the company’s future plans. There may be important factors that could have an adverse effect on the token and company.

There will be no obligation to update or review any statements as a result of new information, future developments, etc. We do not accept any liability for accuracy of forward-looking statements. The White Paper is not legally binding and is provided for informational purposes only.

Risk Factors:

Purchasing of Ash Elements tokens. Any purchase of Ash Elements Tokens carries significant risk; and, when used herein, the term risk includes, but is not limited to, a material risk. Prior to participation, you should carefully consider the non-exhaustive list of risks set forth below and, to the extent necessary, consult a lawyer, accountant, and/or tax professionals.

Cryptocurrencies and financing through cryptocurrencies have been the subject of regulatory scrutiny by various regulatory bodies around the world. The Ash Elements Token Community of Interest and Ash Elements LLC may need to change its operations in order to comply with applicable regulation and may become subject to regulatory requirements. Ash Elements and the related tokens could be impacted by one or more regulatory actions or regulatory enforcement, which could impede or limit the ability to continue to issue Ash Elements tokens. This uncertainty significantly adds to the risks connected with the purchase and sale of Ask Elements tokens. Ash Elements LLC will make every effort to accommodate regulatory requirements and changes.

The Ash Elements Token relies on third-party platforms. There is a risk that, as an open source project, any changes to the Ethereum blockchain could introduce weaknesses or bugs into the technologies utilized, which may cause loss of tokens. Ash Elements LLC reserves the right to be vendor agnostic in this regard, and use other blockchain providers where feasible, practical, or necessary.

The field of digital cryptography is not mature and there is a risk of unforeseen attacks, both in terms of the underlying cryptographic protocol that underpins the token’s functionality, as well as ‘game theory’ related vectors which have not all been documented to date. Both these vectors represent a risk that could lead to the loss of Ash Elements tokens.

Ash Elements LLC does not give any warranties in regard to any exchange services providers nor does it warranty that Ash Elements tokens will be exchangeable for fiat currency or other tokens or crypto-currency.

Ash Elements tokens may not have an active or liquid market.

The price of the token may fluctuate may be highly volatile and no representations are given of a minimum price.

The technology to refine the RRE from the coal ash may never become commercially viable.

Ash Elements tokens are subject to current laws. Changes to those laws, including environmental laws, creates risks for token holders.

The risks identified and discussed herein comprise a non-exhaustive list of known or un- known risks.

Glossary of Terms


  • Ash Elements: The organization itself.
  • Asset Backed Token: A token which holds claims on an underlying asset, from a specific issuer.
  • Blockchain: A digital ledger in which transactions made in a cryptocurrency are recorded chronologically and publicly.
  • Bottom Ash: The portion of coal ash which comprises traces of combustibles embedded in forming clinkers and sticking to hot side walls of a coal-burning furnace during its operation. Contains the heavier particles in coal ash. Around 10% of coal ash is bottom ash.
  • Bottom Slag: The melted form of coal ash that can be found both in the filters of exhaust stacks and the boiler at the bottom. Around 20% of coal ash is bottom slag.
  • CCR: Coal Combustion Residuals. The leftover, noncombustible byproduct from coal fired power plants. Commonly known as coal ash.
  • Coal ash: The byproduct of burning coal in power plants. The leftover, noncombustible byproduct from coal fired power plants. Also known as Coal Combustion Residuals. Can be broken down into three distinct components: Fly Ash, Bottom Ash, and Bottom Slag.
  • Coal Ash basin: An excavated basin for the disposal of coal ash to prevent its release into the atmosphere. Although the use of basins decreases the amount of airborne pollutants, basins pose serious health risks for the surrounding environment.
  • Cryptocurrency: A digital currency in which encryption techniques are used to regulate the generation of units of currency and verify the transfer of funds, operating independently of a central bank.
  • Environmental Remediation: Environmental Remediation deals with the removal of pollution or contaminants from environmental media such as soil, sediment, groundwater, or surface water. This would mean that once requested by the government or a land remediation authority, immediate action should be taken as this can impact negatively on human health and the environment.
  • Ethereum: An open-source, public, blockchain-based distributed computing platform and operating system featuring smart contract (scripting) functionality.
  • Fiat Currency: Paper money or coins of little or no intrinsic value in themselves and not convertible into gold or silver, but made legal tender by fiat(order) of the government.
  • Fly Ash: The lightest particles in coal ash, which floats into the exhaust stacks and chimneys of the plant. It is collected by filters. Around 70% of coal ash is fly ash.
  • REE: Rare Earth Elements are the following elements listed on the Periodic table of elements. Sc, La, Ce, Pr, Nd, Sm, Eu, Gd, Tb, Dy, Y, Ho, Er, Tm, Yb, and Lu.
  • REO: The oxide form of the rare earth element.
  • SEC: The Securities and Exchange Commission of the United States
  • Token: Tokens are a representation of a particular asset or utility, that usually resides on top of another blockchain. Tokens can represent basically any assets that are fungible and tradeable, from commodities to loyalty points to other cryptocurrencies.
  • Tokenization: The process of substituting a sensitive data element with a non-sensitive equivalent, referred to as a token, that has no extrinsic or exploitable meaning or value.
Source: ASH Elements

The 10 largest coal producers and exporters in Indonesia:

  1. Bumi Resouces (BUMI)
  2. Adaro Energy (ADRO)
  3. Indo Tambangraya Megah (ITMG)
  4. Bukit Asam (PTBA)
  5. Baramulti Sukses Sarana (BSSR)
  6. Harum Energy (HRUM)
  7. Mitrabara Adiperdana (MBAP)
  8. Samindo Resources (MYOH)
  9. United Tractors (UNTR)
  10. Berau Coal