Sunday, August 28, 2022
Why Will Your Press Release Be Trashed? - YouTube
Wednesday, April 6, 2022
Important points which should be followed while doing not only SEO but any kind of web marketing
Almost everyone from interactive advertising agencies to any web advertising agency worth its salt to business owners who are looking to turn their online presence into a revenue-generating business venture has heard of "search engine optimization", although they all may have half baked ideas about what exactly it entails.
The earlier practice was to select some keywords, place them (or stuff them, as was the norm earlier) in the web content, throw in some meta tags (again stuffed with keywords), submit the website in directories and exchange of few links with other sites.
But that practice has for long been on its way out. Neither is it enough to make your website search friendly enough, not is it looked upon favorably by either the search engines or your customers.
Typical search engine optimization is not enough any more to established your online presence or your brand. With Web 2.0 firmly in and Web 3.0 peeping on the horizon, these are times to let people, the end users take the decision, take your message forward in so many shapes as Web-video, web-audio, web discussions, articles, blogs, forums, postings in social networking sites (SNS) and what not.
SEO in these times is about delivering the marketing message to the targeted audience, not just make it SE friendly. If latter is your choice, or you are still stuck in the old method of SEO, you will end up corrupting or distorting the message by techniques aimed at attracting search engine robots. This way you will drive away real people who may actually be potential customers.
8 Milestones To Success
With Web 2.0, audio and video content have become very effective method of delivering marketing messages over the Web. But before you as a web marketer jump on to the bandwagon, do go over following points to ponder:
(a) These multi media messages should not be cost prohibitive so that even small and medium-sized companies could afford professional Web-audio and Web-video. They are the real revenue earner for you.
(b) Remember the website design is about delivering the marketing message effectively and unequivocally and not just search engine optimization. This point is particularly important for web design firms who double as web advertising agencies.
(c) Professionally done Web-audio and Web-video requires more than just the ability to use a video camera. So avoid a rush job as professional multimedia story-telling requires a unique set of creative skills and technical ability.
(d) Make sure that all messages whether on the web or offline confirm to each other whether you have been developer of all these messages or not.
(e) Evaluate business opportunities in the broader sense of marketing. Build viable partnerships by sitting down and taking a hard look at how various factors might complement your message.
(f) Don’t ever forget that the web is used by 87% of Internet users today to research goods and services and that extra knowledge is not available anywhere else. So do give the visitor something worthwhile. Ask yourself while designing a website or any marketing campaign, what as a user am I getting and will it add value to my life, career, business, etc.
(g) Spend considerable time to analyze what the competitors are doing. If they are successful you would know why, and if they are not you would know what to avoid.
(h) Do spend time to make a beautiful web site that is attractive and add value to the visitor, but it will all be wasted effort if it does not make it easy for people to contact your client. Take time to build a site that lets people communicate with the client. Very fundamental, but equally necessary and ignored many a times.
All this sounds great but how and who can implement the strategies. Pay attention to what those old marketing warhorses are saying. Web or not, the fundamentals of marketing remains right there, and companies with experience in marketing and advertising along with providing web development services are best equipped to show you the right and time tested way to do things.
These guys may not flaunt the latest PDA or be rather old fashioned in their sense of fashion but they have years of experience building successful campaigns behind them.
Sunday, April 3, 2022
Finding an affordable internet advertising agency
Low cost internet advertising agencies are the ideal way and most recommended means to make your product or service known and for your web site to earn money. There is such a very huge range of affordable internet advertising agencies that are now found in the Net.
There are various Internet advertising agencies according to the kind of product or service they provide. Here is a list of a few of these kinds of online marketing agencies.
1. Web design agencies
These are focused on building web pages for a website. Many web developers are now offering affordable services if you just know how and where to find them.
2. Logo services
Production of web site logos is the main concern of these agencies. Hundreds of pre-designed logos could be purchased or even customized to complement your website better.
3. Copywriting Agencies
In adjunct to search engine optimization, these agencies provide quality content that targets the attention of the market you intend to tap. Looking for the best deals with copywriting services will be a cinch if you know where to look. If you prefer freelancers, they are often found with their own websites.
4. Search engine optimization companies
These companies analyze and modify websites in order to achieve the highest possible search engine ranking. They improve your website's design and content to better attract more traffic. Link building could also be employed by these e-marketing agencies to benefit your business. They are actually a combination of all the services mentioned above. Sometimes they also go by the name of Internet marketing consultancies or something of that sort.
5. Domain registration companies
Your business's name in the web is the business of these companies. Looking for the best amongst a wide array of these agencies is like looking for a needle in a haystack. But if you are determined enough to do your homework with these marketing services, results would be more than rewarding. Just make sure that you don't register with those whose only intention is to rip off those who can't afford the most reputable domain registration agencies.
These are just a few of the Internet advertising agencies that a web marketing newbie could turn to. Examining your needs first will better your chances in getting in touch with the cream of the crop of these Internet marketing agencies minus the hefty price tag.
The magical combination that would put my website into the top search engine rankings
When I first got into the online advertising business, I was looking for the magical combination that would put my website into the top search engine rankings, catapult me to the forefront of the minds or individuals looking to buy my product, and generally make me rich beyond my wildest dreams!
After succeeding in the business for this long, I'm able to look back on my old self with this kind of thinking and shake my head.
If you're reading this article and you've come this far, you're probably looking for the magic answer yourself. You've probably read a few dozen or a few hundred articles just like this about pay-per-click advertising, maximizing return on investment, keyword stuffing, black-hat seo tactics, text-link banner exchanges, and the list goes on.
Well, I'm here to tell you that I have the one be all end all answer and I'm sharing it with the world!
The truth is that there is no magic secret to online advertising. No one method will generate the largest amount of income/exposure for every website or business imaginable - it's all a matter of trial and error, time and talent.
That's a pretty weak answer, I know. It would have been much cooler for me to tell you that buying tiny classified ads in your local paper was the key to success and riches. Well, I'm sorry. For the few of you that have been down this road before and are starting to get it, you'll hear a ring of truth in my words. The sooner you stop looking for a quick fix to make your message stick, the better.
For what it's worth, these are my thoughts.
1) The internet has only been alive for a few short years, and in that time it has changed dramatically many times over. Remember in 1995 when everyone first discovered the cool little animated envelope .gif that you would click on to send them email? Where was your online bill-pay, instant messaging, and dynamically generated page content then? And only a few short years later you can see how far we've come and use that as a measure for how far we can go.
The point is that the internet, like other forms of media, is a rapidly evolving monster. What works for online advertisers today might be completely ineffectual only a few months from now. That's why the best advertisers are constantly researching and creating their own unique marketing strategies. The trick is to find out what works for you, and to make sure that you revisit it from time to time to tune it up as the market changes.
2) You Have to Spend Money to Make Money. It's a tired line, but it's that way because everyone says it. Don't be afraid to add fuel to your advertising fire and take it to another level. Try investing (note that I said investing and not spending) five, ten, or fifty thousand dollars in advertising. If you don't jump out a window the first time you do it, you may walk away with a big smile and a little pocket money!
The hard part about investing a big chunk of money is coming up with it in the first place. If you already have $50,000 laying around for advertising and are just looking for a place to put it, give me a call. If you're not that lucky, try looking at the Small Business Administration for ideas on how to get a small business loan.
If you don't want to go farther than your mailbox, examine some of those credit checks your bank keeps sending you in the mail. A lot of people take advantage of their fairly reasonable interest rates to fund projects.
3) Presentation is Key. You'll find that excellent writing skills and good marketing go hand in hand. As you improve on one, the other is bound to follow. Knowing how to write, and how to write well will give you an extraordinary advantage of the majority of individuals vying for your customers' attention. I don't know about you, but I get a lot of spam for people wanting to sell me their "good, cheap, A+ #1 $$$ rolex watch, discount Viagra, H0t s1utz, etc."
Needless to say, I have never purchased anything from them and most likely, neither have you. If you have, please drop me a line and let me know how it worked out. I'm always wondering how many of those are a scam.
The emails and circulars that I do purchase from come from GoDaddy, buy.com, Google and a host of other professional companies that take a few minutes to earn my trust with good punctuation, grammar, and quality content.
If you don't have a talent for writing (and you know who you are) you have two choices:
Get better - easier said than done. Like most things, writing is one part talent and nine parts hard work. Take some classes, do peer editing suggestions, or send it to me look over (first ten-thousand submissions only).
Or, get someone else to do it - leaving more time for you at the helm. I like this option not only because it's a time saver for me, but also because the work generally comes out better than anything I could have done. This article is an excellent example. I provided a detailed outline, some good anecdotes, and the strategies above and the copywriters at danifer.com did the rest. I made a deal with them to write the article for $149 and we share the syndication rights. Not bad for half an hour's work.
If you can't afford to hire a pro, be courteous to yourself and your audience by simply re-reading your work, running a spell check, and letting your wife/husband/friend/co-worker look it over. You'd be surprised at how many things invisible to you will stand out to a fresh set of eyes.
OK. That's all I've got for now. Stay tuned at howtoadvertise.net for more advice on how to get started with online advertising. Please remember though that how far you go is up to you. There is no substitute for your own work and effort in succeeding in this business.
Good Luck!
Keeton
Monday, March 28, 2022
Five easy ways to get your creative writing juices flowing
Writing an article doesn't just mean putting down thoughts into words then typing and writing it. You have to capture the interest of your readers and get them to keep on reading. To send your message across you have to get the attention of the reader and have a firm grasp of their interest and pique their curiosity.
The main ingredient in baking up an article is a large dose of creativity. While creativity may come natural to many people, some just gets into a block or something to that effect that can drive someone crazy. Many writers have literally torn their hair out when they get writers block and just can't seem to get their creative juices flowing.
Putting words into images in the readers mind is an art. A clear and crisp depiction requires a certain flair that only creativity can provide. Similes and metaphors help a lot, but the way an article gets entwined word for word, sentence by sentence then paragraph by paragraph into a whole article develops the essence of the article.
So just what do you have to do when nothing comes to mind? There is no surefire ways to get the perfect ideas but there are easy ways to get your creative juices flowing. No one can guarantee you of having the perfect mindset but many methods may aid you in achieving that state of mind. Here are five easy ways for that.
1) Keep a diary or a journal with you always. Ideas can be triggered by anything you may hear, see, or smell. Your senses are your radar in finding great ideas. Write all of them into a journal and keep it with you for future reference. You may also write down anything that you have read or heard, someone's ideas could be used to develop your own ideas and this is not stealing. Remember that ideas and creativity can come from anywhere; it's the development of the idea that makes it unique.
2) Relax and take time to sort things out. A jumbled mind cannot create any space for new ideas. Everyone must have a clear mind if one wishes to have their creativity in full speed. Get rid of all obstacles that can be a hindrance to your creativity. If you are bothered by something, you cannot force your mind to stay focused.
Try to relax every time that you can and think about your experiences and interactions with others. Your experiences are what shape your mindset and your opinions which could be reflected on your writings. Try to discover yourself, find out what triggers your emotions. Discover what inspires you and what ticks you off. You can use these emotions to help you in expressing yourself and your ideas, with this you can grow creatively.
3) Create a working place that can inspire your creativeness. Your working place can be quite a hindrance if it doesn't make you feel happy or relaxed. Creativity comes from being in a good state of mind and a messed up workplace that causes distraction won't be conducive in firing up your creative flow.
Surround your working place with objects that makes you happy and relaxed. You may put up pictures, or scents, objects that inspire, or anything that can get your creativeness cranking. A clean and well organized workplace also rids of distractions and unwanted hindrances. With a good working place, you can work in peace and never notice the time pass by.
4) Set the mood. Setting the mood requires you to just go with the moment or to induce your self to feeling what makes your mind works best. Finding out what makes you tick could help you find ways to get your creative juices flowing. Set the pace and tempo for your mood and everything else will follow.
There are many ways to set the mood. Some writers have been known to use alcohol, a little sip of wine to stir up the imagination. Some would like some mood music while others let the lighting of the environment create the mood.
5) Go on a getaway and just do something unlike crazy. Letting yourself go and have fun produces adrenaline that can make your imagination go wild. Take an adventure or a solemn hike. Whatever it is that is unusual from your daily routine can take the rut out of your schedule. In no time at all, your creativeness will make use of that experience and get your imagination to go on overdrive.
The common mistakes that some people make before submitting their contents to article directories
To all writers and non-writers out there, now is the time to start digging up those creative writing skills back.
With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article writing, submissions and publications are also getting popular.
There are already many tools that people can use to make the process of distributing their articles more easily. Though this is invaluable in getting the contents more exposure, which is only half of the story.
Let us take a look first at the common mistakes that some people make before submitting their contents to article directories:
1. Confusing the reason to promote the articles with the reason to write them.
In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts.
But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them.
You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing better contents.
2. Failing to maximize the promotional opportunities of article marketing.
You may know already that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from that same articles?
Mention keywords at strategic places. Just be sure not to overdo them. Some are even using anchor texts which is also an effective method. But it is important to know that majority of the directories are not able to support this.
Remember that is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results also are great benefits.
But these things do not put much money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. Not just increase the number of visitors to your site.
Start out with a plan and see to it that your article will serve the function that you intended it to have.
3. Publishing content that does not help your readers.
Maybe in the process of writing articles, you are thinking that all that is you wanted is links back to your site. And any visitors it can generate are fine.
Guess what? Not all article banks and directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they are accepting.
You can double the number of sites you can submit to by writing articles that the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight.
Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf.
In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level. Or enjoy massive exposure from a little extra time making quality contents.
It will be your choice. You may not be aware of the fact that an article submitted on directories is not meant to have the same level of exposure as highly-targeted content ones geared on a narrow group of people.
Learn the difference between these two and it will surely help you know what kinds of articles to write and to submit.
Saturday, August 22, 2020
Does Achieving a Decent Google Page Rank Really Matter?
It's not so very long ago that I used to subscribe to the notion that AOL and Yahoo believed they owned the Internet and had the right to control it. The over-the-top war on spam a clever smoke screen whilst our monitors were pumped with pop-ups that generated them millions.
During the last couple of years however, it seems that ownership of the Internet has been surrendered to a new overlord! GOOGLE! And we should all point our prayer mats to face Mountain View CA... Or should we?
For those of us involved in any form of search engine optimization (SEO), we are led to believe that if our websites are not recognised and accepted by our new master, then we are doomed to internet failure.
Currently, there are hundreds of tutorials available within the Internet fraternity, offering tips, tricks and secret formulae 'guaranteed' to make our pages "Google-Friendly", and presented in a format which will be acceptable to this Search Engine Giant. Yet who knows what is acceptable to Google and what is not?
Google's regular algorithm changes are becoming more and more unpredictable and this deceit presents the potential for high damage to your website's profitability at short notice. In their Company Profile, Google claims that their mission is to "organize the world's information, and make it universally accessible and useful".
It is questionable however, as to whether their methods offer the world free and relevant results for any search term, or whether they in fact, push forward information offered by those websites that adhere to Google's ever changing and secretive rulebook.
Since only a fraction of the World Wide Web is indexed by the "world's Leading Search Engine", it's not really rocket science to understand that the results offered in any Google search will not reflect the information available for that search term.
The Internet is there for all of us to enjoy. A free information system, with a level playing field when it comes to getting our websites noticed. Google's agenda now seems to be to present information from the highest bidders rather than delivering quality information to it's search pages.
And what of "Google Ranking"? So much store is set by the importance of being ranked by Google, yet is it really that important?
For Example, let's say your interest is in Basket Weaving. You go to the Google Search page and enter "Basket Weaving" in the search box, hit the search button and... at No.2 on page 1 (a place we all dream of seeing our website for our main keyword) you will see "Underwater Basket Weaving", a website with a Google page rank of 2/10 and showing very limited information relevant to the requested search term.
Now look at position 3 on page 1. Homecrafts Direct with a page rank of 0/10 and again quite limited in it's relevancy. Ok, now go to page 8 (A place we are led to believe has little chance of being noticed). At position one on the day of writing is SimplyBaskets.com, a beautifully presented, extremely informative webpage, with a Google Pagerank of 4/10, specializing in "Basket Weaving".
It is clear from this simple exercise, which can be demonstrated using practically any search term you choose, that Google's awesome search techniques don't really work as well as they would have us believe. Perhaps it's their own constant meddling of protocol that will eventually expose them.
So why do we need Google? Does being ranked by Google make a difference? It would appear that one of the biggest, if not the most visited website on the Internet, Amazon.com don't fare any better than the rest of us where Google are concerned.
They have a Google page rank of 0/10, and my Link Popularity Check software tells me that Google return no pages that link to Amazon.com - I find it difficult to believe that the "world's largest search engine" does not recognize it's links back to Amazon.Com
The word Google is a play on the word "Googol", the mathematical term for a 1 followed by 100 zeros, and whilst Google's founders Larry Page and Sergey Brin, coined it in an efforet to reflect their company's mission to organise an immense amount of information, I believe that the company's new agenda is to organise a similar amount of dollars into their bank account.
I do however swear that they will get no help from me in so doing! I am now cured of my Google adoration fixation, and I set about my search engine optimization duties treating all search engines the same.
One can do little more than present an informative, attractive and useful website, with Meta Tags designed to help all search engines. The Internet belongs to us all, and hopefully it will stay that way for the forseeable future.
Sunday, July 12, 2020
Finding an Effective and Affordable Web Site Promotion That Works
Wednesday, July 1, 2020
Advanced Tips on Comparing Ads So That Can Help You Get a Better Conversion Rate
Marketing Your Website - Creating an Online Business
- Fliers
- Business Cards
- Bulletin Boards
- Online Forums
- Online FREE Classifieds
- (PPC) Paid Per Click Advertising
- Ads in News papers
- Radio / T.V. ads
- Paid ads on web site that maintain a high level of traffic
- Paid ads on search engines
