12 Reasons Why Ubud is Better Than the Beach - Why You Should Visit Ubud on Your Next Bali Trip: Here are 12 reasons why Ubud should be your base when holidaying in Bali. This upland town is best known as the island’s artistic and cultural capital, and it's where most visitors go to when they’ve had enough of the sun, sea and sand found in the popular resort coastlines. What Ubud lacks in coastline, it makes up for with green valleys and adventures into nature, as well as vibrant historical sites and an eclectic shopping scene.