Thursday, August 27, 2015

Still Not Convinced? Here's 5 Reasons Why Facebook Works!

Marketing is something that a lot of companies find challenging, especially because the times keep changing. To be an effective marketer you have to be attuned to the current trends and changes in consumer behavior. You have to have a full understanding of who your target market is and how to capture their attention.

Being an effective marketer in this day and age means recognizing the Internet as a very important tool that can help a business. Instead of looking at the Internet as a threat, it’s better to look at it as an opportunity to reach markets that you may not even be able to reach without it. Social networking sites like Facebook is a big part of any online marketing strategy, and here are 5 reasons why Facebook can be such an effective Marketing tool when used properly:

1) Everyone is on Facebook.

Facebook is probably the most popular of all social networking sites, so it makes sense to use it. If you want to reach as many people as possible and you want to understand what your target market’s preferences are, Facebook is the best place to go to. The platform itself is also very user-friendly, so it won’t be difficult to reach as many people as you need to.

2) You don’t have to spend millions.

The problem with other Marketing strategies is that you have to spend huge amounts of money for something that may not even work. The budget behind the biggest promotional campaigns can be enormous, and this is why a lot of thought goes into these campaigns. With Facebook as a marketing tool, you don’t have to spend millions just to get your message out there. As long as you have a good online marketing team, your message can be spread to the people you need to talk to.

3) Need instant feedback? No problem.

Feedback is very important when it comes to marketing campaigns, because you need to know whether your target audience is receptive to the campaign you just set out. Facebook is a good tool because after posting an update or a new product, you immediately see the number of likes, views, and even comments from your target customers themselves.

4) Accurate and measurable.

Not only can you use Facebook to promote your business for little to no cost, but you can also use the groundbreaking Facebook metrics to monitor your page. With one click, you can easily see which posts generated the most traffic or views, as well as the most responses. This will help you craft your future strategies and tailor your future posts into something that will be more effective.

5) The power of word-of-mouth.

In this day and age when consumers are constantly bombarded with marketing gimmicks and advertisements, word-of-mouth marketing is the best strategy to turn to. Instead of forcing prefabricated advertisements into the faces of your consumers, it’s better to generate positive buzz through the power of word-of-mouth marketing. Design your social media strategy in a way that you can influence your consumers enough to talk about you to their own networks.


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