Thursday, August 27, 2015

Which Is Better for Your Business, Facebook Ads or PPC?

Using pay-per-click campaigns is an excellent way to get customers. However, it can also cost you money… and a lot of it. You see, PPC marketing campaigns like Adwords do not guarantee a high return on your investment, mainly because many people who click on these ads are not necessarily your target market. So you might end up getting a lot of traffic to your site, but only a small percentage of these visitors will have the intention to buy.

If you are looking for an effective way to advertise your business online, you ought to consider Facebook advertising. The ads that appear on Facebook are more targeted because you can set your own criteria, in terms of where these ads will appear. So, if you run a gaming console repair business in Cleveland, Ohio, you can set the criteria to target Facebook users who are interested in video gaming (most likely male) and are living in Cleveland. Facebook can do this because it uses a highly sophisticated technology capable of geographic, demographic, and interest-targeting.

Facebook advertising can help your business succeed in many ways. Not only does it help you gain a wide market reach by building a huge fan base but it can also bring targeted traffic to your website. Facebook can do the following:

1. Increase brand awareness. With ads being visible to millions of Facebook users, naturally, more and more people will know about your business. There are almost 1B active Facebook users today and tapping even just a small percentage of this number can drive massive traffic to your site.

2. Cheaper than Google Adwords. Facebook advertising average CPC is only 1/3 of the average Adwords CPC. When you are a startup business or a small business, the difference in pricing can have a significant effect on your profits.

3. Offers a lot of potential. This is especially true for businesses that have become active in social media platforms. If you are creative and have a lot of time to devote to building a strong presence on Facebook, you could very well increase your bottom line by focusing on this major advertising channel alone.

The power of Facebook advertising cannot be questioned, but still, it is not for everyone. Your best course of action is to carefully choose which among the channels would suit you best and strive to excel in it. Some questions you might want to ask yourself before making a decision are:

• How much am I willing to spend on advertising?

• Where can I get the majority of my customers?

• What is my priority right now—is it to increase my revenue or simply to get traffic?

Knowing the answers to these questions will help you decide whether to use Facebook advertising, Google Adwords, or other marketing campaigns. No matter what medium you pick, see to it that your ad is attractive and creative, so that people will want to click on it.

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