The power of social media cannot be undermined, and when you consider the 955 million users that Facebook has, as of right now, you have to really be foolish not to use it in building and growing your business. Facebook users average about 3.2 billion “likes” and comments every single day. Imagine the impact it would have on your business if you were to establish a strong presence from this social network.
But how exactly can you use Facebook for your business?
The good news is that even a startup business can take advantage of it. Why? Because it’s free! You don’t have to invest a sizable amount of money for marketing like you would when advertising via other methods. Instead of paying for airtime or billboards and even website advertising space, you can reach out to a wide market at zero cost. Obviously, this does not mean it won’t require some effort on your part. You would have to invest time and effort to build your presence on Facebook, and later on, when you can afford it, you can always hire someone to do the job for you.
To get you started, here are the things you need to do:
First, you need to create your Facebook page. To do this, you have to pick a category and choose the appropriate page name. Most pages use their business name but it’s not a must. You also need to add a logo or image to your page and this is important because people often remember businesses through the image that they place on their Facebook page. Adding a short profile message and a website address is also recommended.
Once you’ve created your page, the next thing you need to do is to connect with your potential market. How do you do this? There are several ways to connect with people but for starters, you can always begin by inviting friends and family members to “like” your page, and then encourage them to tell their friends, too. But if you want to connect to a larger group of people quickly, then you can opt to create ads for your page. This option’s not free but it is well worth your money.
You will get more and more page likes everyday and your next task is to engage your audience so that you will win their loyalty. Talk to them and post content regularly. Studies have shown that photos, videos, and stories shared in Facebook are very effective in engaging people so use this to your advantage. The toughest aspect of using Facebook for your business is really in keeping your audience interested on your page, so you really have to put a lot of hard work into this.
And finally, you also need to influence your fans’ friends. To do this, you can offer promotions and deals that your fans will want to share to their friends. Interacting with your fans will also help because when they comment on your page, their friends can see this on their newsfeed. They will in turn become curious and will click on your page.
Using Facebook for your business is vital to your success. Don’t wait until it’s too late. Create your business page today.
But how exactly can you use Facebook for your business?
The good news is that even a startup business can take advantage of it. Why? Because it’s free! You don’t have to invest a sizable amount of money for marketing like you would when advertising via other methods. Instead of paying for airtime or billboards and even website advertising space, you can reach out to a wide market at zero cost. Obviously, this does not mean it won’t require some effort on your part. You would have to invest time and effort to build your presence on Facebook, and later on, when you can afford it, you can always hire someone to do the job for you.
To get you started, here are the things you need to do:
First, you need to create your Facebook page. To do this, you have to pick a category and choose the appropriate page name. Most pages use their business name but it’s not a must. You also need to add a logo or image to your page and this is important because people often remember businesses through the image that they place on their Facebook page. Adding a short profile message and a website address is also recommended.
Once you’ve created your page, the next thing you need to do is to connect with your potential market. How do you do this? There are several ways to connect with people but for starters, you can always begin by inviting friends and family members to “like” your page, and then encourage them to tell their friends, too. But if you want to connect to a larger group of people quickly, then you can opt to create ads for your page. This option’s not free but it is well worth your money.
You will get more and more page likes everyday and your next task is to engage your audience so that you will win their loyalty. Talk to them and post content regularly. Studies have shown that photos, videos, and stories shared in Facebook are very effective in engaging people so use this to your advantage. The toughest aspect of using Facebook for your business is really in keeping your audience interested on your page, so you really have to put a lot of hard work into this.
And finally, you also need to influence your fans’ friends. To do this, you can offer promotions and deals that your fans will want to share to their friends. Interacting with your fans will also help because when they comment on your page, their friends can see this on their newsfeed. They will in turn become curious and will click on your page.
Using Facebook for your business is vital to your success. Don’t wait until it’s too late. Create your business page today.
