Shopping, paying the bills and making travel arrangements are now being done online. Distance is also no longer a major concern because people can communicate faster via email, instant messaging, and video conferencing. Without a doubt, the Internet has improved people’s lives and the way they do things.
But the impact of the Internet does not stop there. It has also changed the way individuals and organizations do business nowadays. In fact, just about anyone with an entrepreneurial mind can put up a business online, even without a large investment to get things rolling. Dropshipping, for example, does not require huge upfront capital investments. If you have a website and have formed a partnership with a trustworthy dropshipper, you can be on your way to earning a fortune in this industry!
The Internet has also paved the way for the creation of the “online community.” People frequent forums and blog sites, and they interact with each other, discussing just about every topic you can think of. The rise of social networks like Facebook has also made quite an impact among numerous businesses because not only does it help widen their reach but it has also created an avenue for them to reach out to their target audience, in a way that will foster customer loyalty.
Oftentimes, you will come across negative feedback and reviews in various online communities and these are mostly coming from people who have had a bad experience with a particular product, service, or company. These things can hurt a business, and if no action is done on the part of the company then it could very well lose many customers. If you value your customers as much as you value your company, then you need to make sure you take the necessary steps to build a good image.
Facebook is a very effective medium to use when it comes to creating a positive image for your company. If you have not taken advantage of this social network yet, then it’s about time that you do. What’s great about Facebook is that it gives you the opportunity to interact with your customers (or potential customers for that matter) and it also allows you to air your side of the story should there be any complaint against your business. If you have a Facebook page already, or are considering setting one up, here are some tips to help you in creating a positive image:
1. Always have the genuine desire to help and please your customers. Interact with them on your page with the intention of providing solutions or appeasing disgruntled customers.
2. Listen to their side of the story. For all you know, they really do have a valid reason to complain. Don’t be quick to react. You will likely come across emotionally charged customers so don’t be tempted to react negatively during their outbursts.
3. Give them options. Having options is so much better than saying, “sorry I can’t help you with your problem” and most customers can be appeased by it.
It takes time to build a positive image, especially if yours has been tainted with a number of complaints made against you. But by using Facebook to let your customers know that you value them and care about their opinion, you will slowly but steadily gain back the respect and trust of your market, and even your competitors.
But the impact of the Internet does not stop there. It has also changed the way individuals and organizations do business nowadays. In fact, just about anyone with an entrepreneurial mind can put up a business online, even without a large investment to get things rolling. Dropshipping, for example, does not require huge upfront capital investments. If you have a website and have formed a partnership with a trustworthy dropshipper, you can be on your way to earning a fortune in this industry!
The Internet has also paved the way for the creation of the “online community.” People frequent forums and blog sites, and they interact with each other, discussing just about every topic you can think of. The rise of social networks like Facebook has also made quite an impact among numerous businesses because not only does it help widen their reach but it has also created an avenue for them to reach out to their target audience, in a way that will foster customer loyalty.
Oftentimes, you will come across negative feedback and reviews in various online communities and these are mostly coming from people who have had a bad experience with a particular product, service, or company. These things can hurt a business, and if no action is done on the part of the company then it could very well lose many customers. If you value your customers as much as you value your company, then you need to make sure you take the necessary steps to build a good image.
Facebook is a very effective medium to use when it comes to creating a positive image for your company. If you have not taken advantage of this social network yet, then it’s about time that you do. What’s great about Facebook is that it gives you the opportunity to interact with your customers (or potential customers for that matter) and it also allows you to air your side of the story should there be any complaint against your business. If you have a Facebook page already, or are considering setting one up, here are some tips to help you in creating a positive image:
1. Always have the genuine desire to help and please your customers. Interact with them on your page with the intention of providing solutions or appeasing disgruntled customers.
2. Listen to their side of the story. For all you know, they really do have a valid reason to complain. Don’t be quick to react. You will likely come across emotionally charged customers so don’t be tempted to react negatively during their outbursts.
3. Give them options. Having options is so much better than saying, “sorry I can’t help you with your problem” and most customers can be appeased by it.
It takes time to build a positive image, especially if yours has been tainted with a number of complaints made against you. But by using Facebook to let your customers know that you value them and care about their opinion, you will slowly but steadily gain back the respect and trust of your market, and even your competitors.
