Have you ever heard a boss say, "Bring me solutions, not problems"?
Or, sometimes it goes like this, "Bring me answers, not questions."
That advice used to make good sense.
Why would you want to hunt for problems. Shouldn't you be solving problems?
Shouldn't you be answering questions...not asking them?
Well, not in today's world.
Customers already know what their problems are. Answers to questions can be found in the blink of a keystroke.
The most creative, and most successful,
business people will be the ones who can find problems that no one else
is seeing...and THEN develop answers and solutions.
Jacob
Getzels of the University of Chicago put it this way..."It is in fact
the discovery and creation of problems rather than any superior
knowledge, technical skill, or craftsmanship that often sets the
creative person apart from others in his field."
Yet too many only entrepreneurs insist on "solving" problems that have already been solved.
Answering questions that have already been answered.
How to design a website or landing page...
How to develop products
How to close sales
How to construct a high-converting sales funnel
All those questions have been answered. All those problems have been solved.
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