Wednesday, July 29, 2015

The true story of how the MOBE affiliate program started

Way back in 2011, in a small office I’d rented out in Perth, Australia, I had an idea.

At that stage I’d created my first few information products.  All were priced under $300, and taught basic things like email marketing, outsourcing, and affiliate marketing.

Each one was selling reasonably well (I was doing maybe 5-10k a month)

For a long time, I’d been considering creating my own affiliate program so others could promote my products, and get paid.  Plus I'd be able to grow the company much faster.

Finally I decided to stop thinking about it, and just get it done. 

I used infusionsoft as my first affiliate program and got it launched.  It wasn't pretty, but it did the job.

The first thing I needed to do for it to work, was get some affiliates!

So I started to promote the affiliate program - encouraging people to join, get their affiliate links, and start promoting.

It's not easy to do when you have no success stories, so things started off slow.  No one ever wants to the be the first to try something out - they want to see proof it has worked for other people.

After a few months, I'd got over 100 affiliates on board, and remember being very disappointed that not a single one of them was promoting seriously.  At one point I wondered whether it was even worth the effort, and thought about cancelling the whole thing.

In a last minute effort to get them to promote, I decided to host my first affiliate contest. 

I looked around at what other affiliate program owners were giving away - some would offer
tens of thousands of dollars in cash, others would even offer a car if they were doing a major launch!

At the time there was no way I could afford to do that, plus it wouldn't have been worth it with so few affiliates.

So I decided to offer a single iPad instead, which would cost me $500, to whoever could get the most sales in a week.

Well, it worked.  My very small affiliate base started to take notice and promote MOBE products.

From that point on, I’d see an order come in every few days.

And each time, I’d personally message the affiliate who made the sale on Facebook, and congratulate them for making a commission. 

And I’d ask every single one of them for a testimonial I could put on the affiliate sign up page, to get even more affiliates on board.

Before I knew it, I had over 1,000 affiliates.

And it was at this point that the odd ‘super affiliates’ began to surface.

These were people who’d been at marketing for years, had built huge audiences, and who with one single email could bring in dozens of sales.  The really big ones, literally hundreds of sales!

I started offering bigger and bigger prizes in the contests. 

In 2013, I decided to raise the stakes.

I walked down to the bank and told them I wanted to take out $50,000 in cash! (they almost would not let me).

I’d decided to give it away as prize money in a huge affiliate contest.

In fact the video is still up on Youtube to this day - you can see it here:
http://m0be.com/java661/df14e773

Fast forward to today, and the MOBE affiliate program has grown to be one of the most successful in the industry.

We’ve paid out over $35 million in commissions so far, and have some amazing momentum behind us.

In fact, over 8,000 people around the world have earned a commission with MOBE.

It's the same affiliate program you can access after you complete these 21 steps HERE.

Anyway, I largely need to thank our top affiliates for everything as they have accounted for the majority of all sales.

In particular, I want to thank and congratulate a small group of guys operating under the name of ‘Redshift Digital Marketing.’

As of today, they’ve done over $5.4m making them the highest earning affiliates of all time for MOBE.   Their goal is to get to $10m by the end of this year.

Their numbers have been incredible from day one. 

They crossed 1m in less than 8 months if I’m recalling correctly.

The interesting thing is they almost did not get started with MOBE.

We were going back and forth for more than a month.

In fact, I still remember New Years eve in 2014, being at my desk talking to one of them on Skype about them getting started with MOBE.

I missed the countdown and the fireworks (and my guest that night was not too happy with me!) - but I knew this was a business deal I just had to do.

They started a few weeks later... and the rest is history.

****
By the way - a couple weeks back I got a vicious message from a guy on Facebook, saying that I “parade around the top earners in MOBE as if everyone out there can duplicate their results” - and he said it was very misleading of me to do so.

I want to make one thing clear; I have never claimed that the average person in MOBE will achieve what our top affiliates do.

They won’t.

I think we all know that. 

The average affiliate in our industry will never come close to making over 5.4 million dollars in 2 years with any program (including MOBE).

BUT… I do like to share these success stories from time to time, because every single one of these super affiliates started off like YOU.

At one point, they were still trying to get their first commission - or trying to get something semi-consistent commissions coming in.

Back when I was new to the business in late 2008, these were the kind of stories that kept me motivated. 

I had a dream that one day I too could be like these super affiliates and never have to worry about money again.
****

Anyway, back to the story.

One of the main founders of Redshift is a guy called Darren Salkeld.

Darren is going to be one of the main speakers at the upcoming Super Charge Summit affiliate training event, August 14th - 16th.

It’s being held in Las Vegas, at the Palms Resort and Casino.


We have 135 tickets sold so far, and a conference room that will accommodate a maximum of 200 people.  Unfortunately there will be no live streaming of this training.

I’ve asked Darren (who is also a Diamond member of course) to teach his main methods of promoting MOBE - and just how his team is able to do such high volume.

A routine week for these guys is over 100k in commissions!  So they really have their systems dialed in.

That’s not 100k in profit of course - they invest serious dollars in traffic.

But they still do pretty well out of it ; )

If you could implement a few strategies Darren uses and get even 1% of their results, then whatever you invest to get to the Super Charge Summit would be worth it.

If you’re serious about doing well in the MOBE affiliate program (or, if you want to get started and get the right training from the beginning) - then you owe it to yourself to get this training.

Also, most of the training will be done by yours truly, so if you attend come say hi.

I hope to see you there.