Yesterday I asked you two questions..
Question
1. On a scale of 1 to 10, with 1 being "Not a chance I'm ever going to
join MTTB" and 10 being "I'm ready to sign up for MTTB today", where
would you score yourself?
and
Question 2. Why didn't you choose a LOWER number?
Here's the marketing lesson behind the two questions.
Most marketers ask only closed-ended yes-or-no questions.
Are you ready to buy?
Are you ready to join?
Then, if they receive a negative answer, they ask "Why not?"
And the customer defends his "no". The customer's brain starts to think of reasons for why he will NOT buy.
This is the last thing you want to do as a marketer!
You should always ask questions that get customers thinking about why they WOULD buy.
Not why they would NOT.
So, I asked you where you were on the scale of 1 to 10, then asked you why your score wasn't LOWER.
If you actually took the time to answer
the second question, your brain was forced to come up with reasons why
you WOULD join MTTB.
Did it work?
Even if it didn't work for me...and you're still not ready to join MTTB, I encourage you to use it with your customers.
It does work FAR better than asking "Are you ready to buy?" and "Why not?"
No charge for this marketing advice!
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