First, MTTB has a proven system for
converting your traffic into sales. All you do is deliver the traffic
and MTTB closes the sales. You don’t have to do any selling or
“converting” yourself. That aspect is all done for you.
Second, economics. MTTB’s products are
high-ticket. Thousands of dollars. We’re not talking about $49 ebooks
here. We’re not talking about low-priced items that you have sell
thousands of just to break even.
No.
One sale is enough to provide you with
commissions of $1250, $3300 and $5500. That’s plenty of profit to pump
back into driving more traffic!
Worried that you won’t be able to generate enough traffic? MTTB can help with that too.
MTTB has all the bases covered. Traffic, Conversion and Economics.
Find out more here.
Why You Must Sell High Priced Products
Traffic, conversion, and economics are the Big Three steps to a successful business.
Today, let’s look at economics because I think it’s the most overlooked of the Big Three.
Economics really boils down to extracting more money from every customer over the “lifetime” of that customer.
There are many ways to accomplish
this. You could do it on the first sale by raising the price of your
product.
Or you could do it by selling them a lower priced item first
and then upselling them to higher priced items later, for example.
But the bottom line is that the more
profit you make from each customer, the more you’re able to spend on
generating more traffic…and working on getting your sales machine to
convert better.
Economics drives the equation.
And it’s almost impossible these days to make the equation work with low-priced items.
First, because they’re low priced, you
have to sell a lot of them to succeed. Which means you have to pay for a
lot more traffic than with a higher priced item.
Second, because you have to sell a lot
of them, the transaction costs are higher. Processing, shipping and
supporting one-hundred-fifty $10 sales costs more than processing one
$1500 sale.
Third, low-priced items, whether
information products or physical items are notoriously low- margin,
thanks to Walmart and Amazon.com. I don’t know why anyone would want to
sell a product that can be put in a box and shipped these days. The Big A
will eventually erode your already-miniscule profit margins.
The best way to approach the economics part of the sales equation is with high-priced, high-profit products and services.
Like the ones MTTB offers. Products
that generate commissions of $1250, $3300 and $5500 through a proven
21-step system that has paid out over $10,000,000 in commissions to
date.
Direct marketing legend, Dan Kennedy, is fond of saying that the answer to every marketing problem is “Raise your prices”.
He was right.
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