The $14,000 Hat and Your Online Business

According to marketing legend, Claude Hopkins, back in the 1920s an American department store advertised a "$1000 Easter hat'. That same hat would cost about $14,000 today. And the room with the display could not hold the number of women who came to see it. Now, none of those women came to buy the hat. They just came to marvel at something so valuable. The massive "traffic" generated by this curiosity surely generated lots of extra revenue for the store. What does this have to do with your online business?

A couple of things? First, note that people are attracted to very expensive items. No one sits around and talks passionately for hours about a Ford Fiesta. No one goes to an auto show to drool over a Hyundai Accent. But they will spend hours looking over a high priced item, simply out of curiosity or desire. You should have very high priced products in your "catalog" for this reason. It will increase sales of your lower priced items. And, yes, a certain percentage of your customers will buy the ultra-high priced items. If you don't offer them, you miss out on that revenue. Second, the MTTB system is, in and of itself, an ultra-high-priced item worthy of your curiosity. No, it doesn't cost YOU a lot of money to join MTTB. Far from it. Just $49. But the system cost me $20 million to develop. That's how much commission I've paid out in just a few short years. Would you rather try to come up with your own system for making money online, or use a system that's been tested to the tune of $20,000,000? Satisfy your curiosity here.