Since caveman times, we humans are born to crave acceptance.
Acceptance and belonging and approval
have been key to our very survival for eons and ages. Back in the stone
age, getting kicked out of the group meant isolation, starvation and
death.
And though we no longer forage for
food at the edge of survival, deep within our prehistoric hearts, we all
still shudder at the thought of being rejected.
Well, almost all of us. Born sales
people seem to have overcome this deep, all-too-human fear. (And we
either exalt them or loathe them for it, depending on our experience
with sales people). But the rest of us retain that primal fear of
rejection.
In fact, I think it might be the one primal fear that holds more would-be entrepreneurs back than any other.
“I’m just not a sales person.”
“I couldn’t sell a cheese burger to a starving man.”
“I don’t like it when people say no.”
So, one response is to say, “It
doesn’t matter that I’m not a born sales person, I’ll just hide behind
my computer screen and make tons of cash through internet marketing! IM
doesn’t require any face-to-face selling! No smiling and dialing phone
sales either!”
And that used to be a pretty good plan about 15 years ago. But not anymore. And here’s why…
Fifteen years ago you used to be able
to drive inexpensive traffic to an inexpensive website and sell
inexpensive items at a fair price and reap some decent profits.
And while it was never as EASY as it
looked…it was do-able. There wasn’t much competition in a lot of
markets. And what competition there was, often wasn’t very
sophisticated. So, in the land of the blind, the one-eyed man was king.
But, oh, how things have changed.
Now every niche has been exploited.
Big companies are spending big, stupid money on traffic and driving up
the cost for everyone else. Margins have been slashed to razor-thin in
most niches. These days, if you’re trying to sell inexpensive products
on the web, you’re probably doomed to an “Amazon dystopia.”
Good luck with that.
The answer is to sell high-priced, high-margin products.
But guess what it takes to sell high-priced, high-margin products?
That’s right…it takes born sales people.
So we’re back where we started.
What’s the answer? Find a system where
the high-priced, high-margin products are sold by highly-skilled sales
people that work FOR YOU. And you just concentrate on driving the
traffic.
That’s how MTTB does it.
| 
