You're in sales.
If you're reading this email, you're in sales.
You may think you're in internet marketing. Or information marketing. Or traffic generation.
Or maybe you think you're in a 'normal' 9-to-5 job that has nothing to do with sales.
But you're in sales.
While
the number of 'traditional' salespeople (like used-car salesmen and
encyclopedia salesmen) has declined in the internet era, the number of
non-sales salespeople has increased dramatically.
In
his book, To Sell is Human, Daniel Pink points out that, on average,
"people are spending 40% of their time at work engaged in non-sales
selling." And that's just normal, 9-to-5 kinds of folks.
Human
resources people, accounting people, engineering people, middle
managers and executives. They're all saying that 'selling' is becoming a
major part of their job.
In
the same book, he quotes analysts as projecting that, in the United
States, "independent entrepreneurs could become a majority of the
American workforce by 2020."
And if you're an entrepreneur, let me assure you, you are DEFINITELY in sales.
We are all in sales.
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