Thursday, July 23, 2015

How to break the shame cycle?

You may not know the name Elisha Otis but you've probably ridden in his product thousands of times.

Elisha Otis was the founder of Otis Elevators. A company that has dominated the US elevator industry for more than 150 years!

But Elisha got off to a slow start.

He sold only 3 elevators in 1853, his first year. And none in the first few months of his second year.

Why so slow?

Because people were afraid elevators would fall and crash...and kill them.

That's a pretty gnarly objection to overcome!

So, he knew he had to do something dramatic to PROVE his elevators were safe.

He set up a platform in New York's Crystal Palace high above the crowd of onlookers. 
 
Then he cut the only rope that was holding the platform up.

As the crowd gasped, the platform fell only a few inches and then stopped.

Otis's safety brake had worked.

And the crowd cheered.

He had put his life at risk to PROVE the value of his product.

News of this dramatic PROOF of safety spread far and wide. Otis sold 7 elevators that year. 
 
15 the next year. And by 1873 there were over 2,000 Otis elevators in use.

What does this have to do with your business?

Every business needs unquestionable proof.

And that's hard to come by when you're just starting out.
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That's why I put my money where my mouth is with MTTB. My dramatic proof is my 10-times-your-money-back guarantee. Work the 21 steps. If you don't receive a commission in 30 days, get $500.

That's the dramatic proof that MTTB works. And it has spread far and wide.

So far, I've paid out over 20 million dollars in commissions in just a few short years.

My name might not be as ubiquitous and Otis Elevators, but give me time!